Psychology in Marketing
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Questions and Answers

What is the aim of psychology?

  • To explain human behavior
  • To predict people's conduct
  • To directly control people
  • To improve individual and collective lives (correct)

Which of the following is NOT mentioned as a field of psychology in the text?

  • Consumer psychology
  • Social psychology
  • Health psychology
  • Cognitive psychology (correct)

What are the dimensions of analysis in psychology, as mentioned in the text?

  • Culture, behavior, and emotions
  • Emotions, culture, and thoughts
  • Behavior, thoughts, and culture
  • Behavior, emotions, and thoughts (correct)

What is the Pygmalion effect?

<p>A self-fulfilling prophecy (B)</p> Signup and view all the answers

What do high expectations for employees lead to?

<p>Improved performance (C)</p> Signup and view all the answers

Which of the following is NOT mentioned as a field of psychology in the text?

<p>Cognitive psychology (C)</p> Signup and view all the answers

What is the Pygmalion effect?

<p>A self-fulfilling prophecy that improves employees' performance (A)</p> Signup and view all the answers

What is the aim of psychology?

<p>To improve individual and collective lives (A)</p> Signup and view all the answers

What are the dimensions of analysis in psychology, as mentioned in the text?

<p>Emotions, thoughts, and cultural context (B)</p> Signup and view all the answers

What does the Pygmalion effect refer to in the context of employee performance?

<p>Employees' feelings of worth (B)</p> Signup and view all the answers

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