Podcast
Questions and Answers
What is the primary goal of normative influence in conformity?
What is the primary goal of normative influence in conformity?
In what scenario is informational influence likely to occur?
In what scenario is informational influence likely to occur?
How does culture influence conformity according to the content?
How does culture influence conformity according to the content?
Which personality trait is generally associated with a higher likelihood of conformity?
Which personality trait is generally associated with a higher likelihood of conformity?
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What role do social roles play in conformity?
What role do social roles play in conformity?
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How did Northern Illinois University successfully reduce binge drinking among students?
How did Northern Illinois University successfully reduce binge drinking among students?
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Which of the following is a common misconception regarding conformity?
Which of the following is a common misconception regarding conformity?
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What is reactance in the context of conformity?
What is reactance in the context of conformity?
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What is the primary role of trendsetters in the two-step flow of communication?
What is the primary role of trendsetters in the two-step flow of communication?
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How does the age of the audience affect persuasion?
How does the age of the audience affect persuasion?
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What is a crucial factor that influences whether a person develops a counterargument when being persuaded?
What is a crucial factor that influences whether a person develops a counterargument when being persuaded?
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What strategy does attitude inoculation utilize to resist strong arguments?
What strategy does attitude inoculation utilize to resist strong arguments?
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In the study conducted to promote healthy eating among children, what method was employed with one group?
In the study conducted to promote healthy eating among children, what method was employed with one group?
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What effect does being forewarned about persuasion have on an audience?
What effect does being forewarned about persuasion have on an audience?
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What does the peripheral route to persuasion refer to in an uninvolved audience?
What does the peripheral route to persuasion refer to in an uninvolved audience?
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What new effort is being applied to combat peer pressure among children regarding smoking?
What new effort is being applied to combat peer pressure among children regarding smoking?
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What do people generally seek in a social setting regarding their individuality?
What do people generally seek in a social setting regarding their individuality?
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Which of the following best describes the central route to persuasion?
Which of the following best describes the central route to persuasion?
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What is a characteristic of the peripheral route to persuasion?
What is a characteristic of the peripheral route to persuasion?
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What is the ultimate goal of persuasion?
What is the ultimate goal of persuasion?
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Which statement illustrates normative influence in social settings?
Which statement illustrates normative influence in social settings?
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What can result from group cohesion in decision-making processes?
What can result from group cohesion in decision-making processes?
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Which of the following characterizes public response dynamics?
Which of the following characterizes public response dynamics?
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How does the central route to persuasion typically influence attitudes?
How does the central route to persuasion typically influence attitudes?
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Study Notes
Conformity
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Normative influence: Going along with others to fit in and avoid rejection. Social expectations drive conformity.
- Example: Northern Illinois University cut binge drinking in half by highlighting the norm of moderate drinking among students.
- Example: Teenagers are influenced to smoke by seeing it as common among their peers.
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Informational influence: Conforming based on information provided by others.
- Example: Hotel and restaurant reviews, following a diet recommended by a trusted source.
- Personality traits: People high in agreeableness and conscientiousness are more likely to conform, while those high in openness to experience and thrill-seeking are less likely.
- Collective cultures: Conformity is higher in collectivist cultures.
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Social roles: Social roles can make people conform due to associated responsibilities.
- Example: A student conforms to school rules and instructor requirements.
Resisting Conformity
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Reactance: A resistance to conformity when feelings of freedom and self-efficacy are threatened.
- Example: People may avoid exercise and healthy eating because they feel pressured to conform.
- Two-step flow of communication: Media influence operates through influential people (trendsetters) who spread information to others.
Persuasion
- Audience: The age of the receiver influences persuasion, with younger generations more susceptible to attitude changes.
- Persuasion resistance: Forewarning makes people more likely to formulate counterarguments against persuasive communication.
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Distraction: Distraction reduces critical thinking and increases susceptibility to persuasion.
- Example: Reading a persuasive message while watching a video.
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Peripheral route to persuasion: People are convinced by superficial cues without much thought.
- Example: Advertising that uses visual imagery instead of strong arguments.
Attitude Inoculation
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Counterargument: Presenting reasons why a persuasive argument is wrong reduces the likelihood of being persuaded by stronger arguments.
- Example: Children who were presented with counterarguments against junk food were more likely to choose healthy snacks.
Assertive Uniqueness
- People strive for individuality while avoiding extreme differences within a social setting.
Routes to Persuasion
- Central route: Presented with arguments that, if compelling, lead to belief or conviction.
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Peripheral route: Swayed by superficial cues and automatic acceptance without much thought.
- Example: Advertisements that rely on visual imagery and emotional appeal rather than logic.
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Description
Explore the different aspects of conformity in psychology, including normative and informational influences. Understand how personality traits and cultural backgrounds affect conformity behaviors. This quiz also highlights the role of social expectations and roles in guiding conformity.