Types and reasons for conformity

When someone genuinely accepts group norms both privately and publicly.

When someone identifies with a group in public but not in private.

When someone 'goes along with others' publicly but not privately.

Internalisation, compliance, and identification.

Informational social influence and normative social influence.

When you aren't sure of the answer, so you go along with people who look like they know the answer. It's a cognitive process and can lead to internalisation.

It concerns what is 'normal' and happens when people want approval. It is an emotional process and can lead to compliance.

Asch found that participants conformed because they were afraid of disapproval. When participants wrote down answers, conformity dropped to 12.5%.