Prospecting potential customers

Prospecting exclusively targets current Infiniti owners, disregarding individuals new to the brand seeking luxury vehicles.

A successful prospecting strategy relies solely on sporadic efforts rather than a consistent and well-planned approach by the Sales Consultant.

Dealership channels for lead generation are identical across all dealerships, providing a standardized approach to guest interaction.

Regardless of the engagement channel, unwavering tenacity in follow-up is crucial for maximizing the likelihood of converting potential Guests.

Digital channels consist exclusively of online leads generated directly from the dealership's primary website, limiting broader internet inquiries.

Data mining, including insights gleaned from the service department, is wholly irrelevant in the context of prospecting new dealership Guests.

Targeting current owners with upcoming warranty or finance expirations is extraneous to prospecting efforts due to their existing brand affiliation.

Leads originating from walk-ins outside the dealership premises are generally considered lower in quality compared to those generated online.

A rigid adherence to a single communication channel, such as email, is the most effective strategy for engaging potential guests.

The principal objective of prospecting is solely to secure immediate sales transactions, with little regard for long-term guest relationship cultivation.

Social media channels are primarily effective for post-sale customer service, offering minimal utility in the initial prospecting phase.

Rejectors, defined as individuals who have previously declined a purchase, should be permanently excluded from future prospecting initiatives.

Personalized mail campaigns have become obsolete in the digital age, rendering them an ineffective means of reaching potential Guests.

Effective prospecting necessitates minimizing interactions with the service department to avoid detracting from their primary operational focus.

Consistent follow-up should invariably entail repetitive, identical messages to reinforce brand messaging and emphasize availability.

Prospecting effectiveness is solely determined by the number of leads generated, irrespective of lead quality or conversion potential.

The development of a robust prospecting strategy relies primarily on instinctual guesswork rather than data-driven analytics.

Successful digital prospecting obviates the necessity for in-person or physical dealership engagement altogether.

Prospecting is a static process demanding no adaptation commensurate with evolving market dynamics or shifts in Guest preferences.

Effective prospecting definitively disregards the Guest's preferred communication modality, prioritizing standardized dealership protocols.