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Promotion and Persuasion

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Questions and Answers

Which of the following best describes promotion in a business context?

The act of valuing products

The act of selling products and services

The act of enhancing public image and reputation

The act of informing, persuading, or reminding customers about products and services (correct)

What is the purpose of promotional techniques used by companies?

To inform customers about products and services

To persuade people to value their products

To increase exposure and sales of a product

To enhance public image and reputation (correct)

Which of the following is NOT a form of promotion?

Informing customers about a new product through advertising

Selling products directly to customers (correct)

Reminding customers about a product through a social media post

Persuading customers to try a product through a promotional discount

According to the AIDA model, what are the stages a potential consumer goes through when confronted with a promotional message?

Attention, Interest, Desire, Action Signup and view all the answers

What is the ultimate goal of promotion?

To encourage consumers to purchase a company's product or service Signup and view all the answers

What is the purpose of using the AIDA model in marketing?

To help reach promotional goals by understanding the stages a potential consumer goes through Signup and view all the answers