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Questions and Answers
Which of the following best describes promotion in a business context?
Which of the following best describes promotion in a business context?
- The act of valuing products
- The act of selling products and services
- The act of enhancing public image and reputation
- The act of informing, persuading, or reminding customers about products and services (correct)
What is the purpose of promotional techniques used by companies?
What is the purpose of promotional techniques used by companies?
- To inform customers about products and services
- To persuade people to value their products
- To increase exposure and sales of a product
- To enhance public image and reputation (correct)
Which of the following is NOT a form of promotion?
Which of the following is NOT a form of promotion?
- Informing customers about a new product through advertising
- Selling products directly to customers (correct)
- Reminding customers about a product through a social media post
- Persuading customers to try a product through a promotional discount
According to the AIDA model, what are the stages a potential consumer goes through when confronted with a promotional message?
According to the AIDA model, what are the stages a potential consumer goes through when confronted with a promotional message?
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What is the ultimate goal of promotion?
What is the ultimate goal of promotion?
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What is the purpose of using the AIDA model in marketing?
What is the purpose of using the AIDA model in marketing?
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