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Promotion and Persuasion
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Promotion and Persuasion

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Questions and Answers

Which of the following best describes promotion in a business context?

  • The act of valuing products
  • The act of selling products and services
  • The act of enhancing public image and reputation
  • The act of informing, persuading, or reminding customers about products and services (correct)
  • What is the purpose of promotional techniques used by companies?

  • To inform customers about products and services
  • To persuade people to value their products
  • To increase exposure and sales of a product
  • To enhance public image and reputation (correct)
  • Which of the following is NOT a form of promotion?

  • Informing customers about a new product through advertising
  • Selling products directly to customers (correct)
  • Reminding customers about a product through a social media post
  • Persuading customers to try a product through a promotional discount
  • According to the AIDA model, what are the stages a potential consumer goes through when confronted with a promotional message?

    <p>Attention, Interest, Desire, Action</p> Signup and view all the answers

    What is the ultimate goal of promotion?

    <p>To encourage consumers to purchase a company's product or service</p> Signup and view all the answers

    What is the purpose of using the AIDA model in marketing?

    <p>To help reach promotional goals by understanding the stages a potential consumer goes through</p> Signup and view all the answers

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