Podcast
Questions and Answers
What is the role of top management in leading product development?
What is the role of top management in leading product development?
- Defining the focus and setting up the system (correct)
- Implementing product strategies
- Analyzing market shares
- Conducting consumer surveys
Which of the following is NOT a factor influencing the development of a product development programme?
Which of the following is NOT a factor influencing the development of a product development programme?
- Advertising budget (correct)
- Social constraints
- Capacity of the industry
- Market shares
In company planning, what is crucial for the success of product development needs?
In company planning, what is crucial for the success of product development needs?
- Competitor analysis
- General management involvement
- Innovation strategy and product strategy alignment (correct)
- Consumer loyalty programs
Why is identifying deficiencies in innovation culture important for product development?
Why is identifying deficiencies in innovation culture important for product development?
What is the primary role of general management in product development?
What is the primary role of general management in product development?
How does top management contribute to the success of a product development programme?
How does top management contribute to the success of a product development programme?
What is the main responsibility of project management according to the text?
What is the main responsibility of project management according to the text?
Why is personnel management highlighted as crucial in the text?
Why is personnel management highlighted as crucial in the text?
Who leads the team in product development, according to the text?
Who leads the team in product development, according to the text?
What is a key challenge faced by project champions?
What is a key challenge faced by project champions?
Why are key questions posed at the beginning of major projects?
Why are key questions posed at the beginning of major projects?
How can management coordinate product development responsibilities with other departments?
How can management coordinate product development responsibilities with other departments?
What can happen if a budget for a project is too tight?
What can happen if a budget for a project is too tight?
Who is ultimately responsible for setting up an organization for a product development program?
Who is ultimately responsible for setting up an organization for a product development program?
How is product development viewed in modern organizations?
How is product development viewed in modern organizations?
Where are incremental improvement projects often placed in companies?
Where are incremental improvement projects often placed in companies?
What does top management introduce into product development?
What does top management introduce into product development?
In what way should the organization be structured for an efficient product development process?
In what way should the organization be structured for an efficient product development process?
