Podcast
Questions and Answers
What does the term 'Ethnography' originate from?
What does the term 'Ethnography' originate from?
The term 'Ethnography' originates from the Greek words 'Ethnos' meaning folk or people, and 'Grapho' meaning to write.
Why is it essential to embed oneself in the environment while conducting ethnography?
Why is it essential to embed oneself in the environment while conducting ethnography?
To gain an in-depth understanding of the culture and system of meanings in the lives of a cultural group.
What is the primary goal of ethnography?
What is the primary goal of ethnography?
To represent, graphically and in writing, the culture of a people.
How long does an ethnographic investigation typically take?
How long does an ethnographic investigation typically take?
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What are some benefits of using ethnography in design and evaluation?
What are some benefits of using ethnography in design and evaluation?
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What is the importance of 'being there' in ethnographic research?
What is the importance of 'being there' in ethnographic research?
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What are the key decisions to consider in ethnography?
What are the key decisions to consider in ethnography?
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Why is ethnography an essential part of the design process?
Why is ethnography an essential part of the design process?
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How is ethnography different from other research methods?
How is ethnography different from other research methods?
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What is the value of ethnography in challenging environments?
What is the value of ethnography in challenging environments?
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How can ethnography inform design decisions?
How can ethnography inform design decisions?
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