Project Management: Stakeholder Identification
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Questions and Answers

What does the term 'Ethnography' originate from?

The term 'Ethnography' originates from the Greek words 'Ethnos' meaning folk or people, and 'Grapho' meaning to write.

Why is it essential to embed oneself in the environment while conducting ethnography?

To gain an in-depth understanding of the culture and system of meanings in the lives of a cultural group.

What is the primary goal of ethnography?

To represent, graphically and in writing, the culture of a people.

How long does an ethnographic investigation typically take?

<p>A minimum of a day, but often several months.</p> Signup and view all the answers

What are some benefits of using ethnography in design and evaluation?

<p>Natural, real-world settings to observe natural, real-world behaviors.</p> Signup and view all the answers

What is the importance of 'being there' in ethnographic research?

<p>To observe and participate in the culture, gaining a deeper understanding of the people and their behaviors.</p> Signup and view all the answers

What are the key decisions to consider in ethnography?

<p>Where will you go? Who will you be? How embedded do you become?</p> Signup and view all the answers

Why is ethnography an essential part of the design process?

<p>It provides an in-depth understanding of the design space and the people who work within it.</p> Signup and view all the answers

How is ethnography different from other research methods?

<p>It involves immersion in the environment and observation of natural behaviors.</p> Signup and view all the answers

What is the value of ethnography in challenging environments?

<p>It provides a means to understand complex cultural practices and behaviors.</p> Signup and view all the answers

How can ethnography inform design decisions?

<p>By providing a deep understanding of the users' needs and behaviors.</p> Signup and view all the answers

Flashcards

Origin of Ethnography

Ethnography comes from Greek words 'Ethnos' (people) and 'Grapho' (to write).

Ethnographic Immersion

Deep understanding of a culture comes from being in the environment.

Ethnography's Goal

Writing about culture.

Ethnographic Timeframe

Ethnographic research typically takes months.

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Ethnography in Design/Evaluation

Observe real behaviors in real natural settings.

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'Being There' in Ethnography

Observing and participating to understand culture & behaviors.

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Key Ethnographic Decisions

Location, people, level of immersion.

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Ethnography in Design

Provides deep understanding of people and their workspace.

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Ethnography vs. Other Methods

Ethnography focusses on immersion and observation of natural behaviors.

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Ethnography in Challenging Environments

Understanding complex cultural practices and behaviors.

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Ethnography in Design Decisions

Provides deep understanding of user needs and behaviors.

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