30 Questions
What is the main benefit of contextual targeting in programmatic advertising?
Reaching users based on their specific interests and current engagement
How does affinity targeting categorize groups of people for advertising purposes?
By their browsing behavior and specific interests
In programmatic advertising, what is the purpose of prospecting audiences?
Reaching out to new potential audiences
Which type of audience targeting focuses on placing ads relevant to the specific content users are engaging with?
Contextual targeting
What is the benefit of targeting based on users' interests rather than just demographics?
Increases the chances of reaching engaged users
Which method ensures ads are shown based on the themes and keywords of the webpage or app?
Contextual targeting
Which type of ad appears within the feed of content like news articles or social media posts?
In-feed native ads
What type of ads appear at the top of search results pages and look like regular search results?
Native ads in search results
Which type of ads employ the same buying and selling principles as programmatic advertising?
Audio ads
What are the 'slots' for one or more audio ads in the content called?
Ad pods
Which type of ads appear before the content?
Pre-roll ads
What is the first step in defining a programmatic advertising campaign?
Define goals and objectives
What is the first step in developing an effective programmatic advertising campaign?
Defining the target audience
Which of the following is NOT a factor to consider when selecting a Demand-Side Platform (DSP) for a programmatic advertising campaign?
Number of employees at the DSP
What is the primary objective of the Conversion Platinum Metal Card American Express campaign mentioned in the text?
Brand awareness and consideration
Which of the following is NOT mentioned as a factor to consider when developing creative assets for a programmatic advertising campaign?
Competitor analysis
What is the budget allocated for the Conversion Platinum Metal Card American Express campaign?
€100,000
Which of the following is NOT mentioned as a potential Key Performance Indicator (KPI) for a programmatic advertising campaign?
Customer acquisition cost
What is the recommended approach for setting up targeting and bidding strategy?
Work with the agency to define bidding strategies based on campaign objectives
Which segment is part of the demographic and lifestyle targeting?
CEOs
What type of video ads are mentioned in the text?
Outstream video ads
Which audience type is NOT mentioned in the text?
Technology enthusiasts
What should be tracked during campaign launch and monitoring for optimization?
Key metrics and insights
What is a key step after gaining insights from tracking and monitoring the campaign?
Refine the approach for future programmatic advertising efforts
What is the primary objective of programmatic advertising for brands?
To reach new users and enhance brand awareness
What is the definition of viewability for display ads according to the text?
At least 50% of the ad pixels must be in view for at least one second
What is the definition of viewability for video ads?
At least 50% of the ad pixels must be in view for at least two seconds, and the video must start playing
Which of the following is NOT listed as a reason why viewability is important?
To increase overall ad impressions across all platforms
What is one of the obstacles of viewability mentioned in the text?
Lack of standardization across different tools and platforms
What is the primary metric used in programmatic advertising buying models?
CPM (cost per thousand impressions)
Test your knowledge on relevant metrics in Programmatic Advertising Buying model, including CPM, KPIs, objectives, and viewability. Learn about reaching new users for brand awareness, increasing engagement, generating sales, and cross-selling products.
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