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Questions and Answers
Which term refers to a set of individual products that are closely related?
Which term refers to a set of individual products that are closely related?
- Individual product
- Product assortment
- Product line (correct)
- Quality
What is the definition of branding?
What is the definition of branding?
- The set of all product lines and individual products that a firm sells
- An intangible offering involving a deed, performance, or effort
- The use of a name, term, symbol, or design to identify a product (correct)
- The ability of a product to satisfy a customer's needs or requirements
What is the difference between a trademark and a service mark?
What is the difference between a trademark and a service mark?
- There is no difference between a trademark and a service mark
- A trademark is legally registered for use by a single company, while a service mark is not
- A trademark is used for physical products, while a service mark is used for services (correct)
- A trademark refers to a product offering, while a service mark refers to an intangible offering
What is brand familiarity?
What is brand familiarity?
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What is product assortment?
What is product assortment?
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Which one of these refers to a product's ability to satisfy a customer's needs or requirements?
Which one of these refers to a product's ability to satisfy a customer's needs or requirements?
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Which one of these refers to an intangible offering involving a deed, performance, or effort?
Which one of these refers to an intangible offering involving a deed, performance, or effort?
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Which one of these refers to a word, letter, or group of words or letters used to identify a product?
Which one of these refers to a word, letter, or group of words or letters used to identify a product?
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Which one of these refers to potential customers not buying a brand unless its image is changed?
Which one of these refers to potential customers not buying a brand unless its image is changed?
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Which one of these refers to final consumers not recognizing a brand at all, even though intermediaries do?
Which one of these refers to final consumers not recognizing a brand at all, even though intermediaries do?
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