Products
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Questions and Answers

Which term refers to a set of individual products that are closely related?

  • Individual product
  • Product assortment
  • Product line (correct)
  • Quality

    • What is the definition of branding?

  • The set of all product lines and individual products that a firm sells
  • An intangible offering involving a deed, performance, or effort
  • The use of a name, term, symbol, or design to identify a product (correct)
  • The ability of a product to satisfy a customer's needs or requirements

    • What is the difference between a trademark and a service mark?

  • There is no difference between a trademark and a service mark
  • A trademark is legally registered for use by a single company, while a service mark is not
  • A trademark is used for physical products, while a service mark is used for services (correct)
  • A trademark refers to a product offering, while a service mark refers to an intangible offering

    • What is brand familiarity?

    <p>How well customers recognize and accept a company's brand</p> Signup and view all the answers

    What is product assortment?

    <p>The set of all product lines and individual products that a firm sells</p> Signup and view all the answers

    Which one of these refers to a product's ability to satisfy a customer's needs or requirements?

    <p>Quality</p> Signup and view all the answers

    Which one of these refers to an intangible offering involving a deed, performance, or effort?

    <p>Service</p> Signup and view all the answers

    Which one of these refers to a word, letter, or group of words or letters used to identify a product?

    <p>Brand name</p> Signup and view all the answers

    Which one of these refers to potential customers not buying a brand unless its image is changed?

    <p>Brand rejection</p> Signup and view all the answers

    Which one of these refers to final consumers not recognizing a brand at all, even though intermediaries do?

    <p>Brand nonrecognition</p> Signup and view all the answers

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