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Marketing Chapter 4: Types of Consumer Products and Branding

12 Questions

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Marketing Chapter 4: Types of Consumer Products and Branding

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Questions and Answers

Which type of product is characterized by consumers seeing a clear difference between it and its competitors?

Emergency product

Heterogeneous product (correct)

Shopping product

Impulse product

What is an example of a homogeneous product?

Bottled water (correct)

iPhone

Haircut

Pair of shoes

Which type of consumer product is typically purchased without much thought or comparison?

Homogeneous product

Impulse product (correct)

Emergency product

Shopping product

What is the main tool marketers use to distinguish their products from the competition’s?

Branding Signup and view all the answers

What is the main purpose of branding according to the text?

To identify products from competitors Signup and view all the answers

What does brand equity refer to?

The value of company and brand names Signup and view all the answers

What is brand loyalty?

The consistent preference for one brand over others Signup and view all the answers

How does branding contribute to repeat sales?

By helping consumers identify products for repurchase Signup and view all the answers

What is a key consideration for wholesalers and retailers when it comes to packaging?

The ability to protect products and extend shelf life Signup and view all the answers

How can packaging convenience impact a product's market share and profits?

It can increase the product’s utility, market share, and profits Signup and view all the answers

What is one of the most important packaging issues in today’s business environment?

Compatibility with the environment Signup and view all the answers

How can new products benefit a company in terms of increased sales?

By increasing sales through longer sales life Signup and view all the answers