Product Strategy Quiz
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Questions and Answers

What is considered one of the most important decisions for a marketer?

  • Promotion strategy evaluation
  • Pricing strategy implementation
  • Distribution strategy assessment
  • Product strategy development (correct)

    • What must product strategy take into account in terms of company capabilities?

  • Competitor capabilities and market trends
  • Engineering, production, and distribution capabilities (correct)
  • Customer service capabilities
  • Financial capabilities and market share

    • During which periods did product strategy appear erratic and not coordinated?

  • When new entrants joined the market
  • When marketing budgets were limited
  • During peak sales periods
  • When product lines ran independently (correct)

    • What must product strategy evaluate at the time of delivery?

    <p>Customers' expectations</p> Signup and view all the answers

    What must product strategy anticipate in terms of competition?

    <p>Probable moves of new entrants</p> Signup and view all the answers

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