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Questions and Answers
How can research help in the context of new products?
How can research help in the context of new products?
- Promotion
- Distribution
- Pricing
- Targeting (correct)
What is one of the key benefits of research for new products?
What is one of the key benefits of research for new products?
- Positioning (correct)
- Packaging
- Branding
- Labeling
Which aspect of new product development can research aid in?
Which aspect of new product development can research aid in?
- Discounting
- Segmenting (correct)
- Cross-selling
- Upselling
Flashcards
Targeting
Targeting
Identifying specific groups of customers for new products.
Positioning
Positioning
Establishing a product's identity in the marketplace.
Segmenting
Segmenting
Dividing a broader market into smaller, manageable groups.
