Elements of UX

Questions and Answers

Brand identity

To represent the needs of real users

To study users in their everyday lives

To provide a concise overview of the strategy Signup and view all the answers

Inside the organization Signup and view all the answers

To test product usability Signup and view all the answers

To understand user needs Signup and view all the answers

Being too general and too specific Signup and view all the answers

To talk to stakeholders and rank-and-file employees Signup and view all the answers

Systematically throughout the process Signup and view all the answers

Study Notes

A successful user experience requires a clearly articulated strategy that balances product objectives and user needs.
Product objectives are goals set by the organization, and should strike a balance between being too general and too specific.
Considerations in formulating objectives include brand identity, which involves the conceptual associations or emotional reactions the product should evoke.

User needs come from outside the organization, from the product's users.
Understanding user needs involves conducting user research, which can include methods like surveys, focus groups, user testing, and contextual inquiry.
User research helps break down the audience into segments based on characteristics like demographics, psychographics, technological experience, domain knowledge, or role.

Surveys: a general technique for understanding user needs.
Focus groups: a general technique for understanding user needs.
User testing: a method that involves testing a product or prototype with real users.
Contextual inquiry: a method that involves studying users in the context of their everyday lives.
Usability testing: a method that focuses on making products easier to use.

Personas are fictional characters constructed to represent the needs of real users.
Personas help keep the users in mind during the design process.

Strategists talk to stakeholders (senior decision-makers) and rank-and-file employees to get a comprehensive perspective.
The strategy should be documented in a concise strategy document or vision document.
The strategy document should be actively used by the entire team during the project.
Strategy can and should evolve and be refined systematically throughout the process.