Product Meaning and Importance Quiz
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Questions and Answers

What did Peter Drucker suggest about a product before it is bought or consumed?

  • It loses its value.
  • It becomes a tangible entity.
  • It gets consumed after purchase.
  • It remains mere raw material or an intermediate. (correct)
  • According to Philip Kotler, what is a product?

  • Something that transforms into raw material.
  • Anything that can be offered to satisfy a need or a want. (correct)
  • A physical tangible item only.
  • Something that loses value once bought.
  • What does William Stanton consider as part of a product's attributes?

  • Colour and price only.
  • Services and packaging along with other attributes. (correct)
  • Nothing beyond the physical form.
  • Tangible elements exclusively.
  • What influences a consumer's decision to make a purchase according to the text?

    <p>Both tangible and psychological attributes of the product.</p> Signup and view all the answers

    In the context of products, what does the term 'intangible benefits' refer to?

    <p>Benefits that cannot be seen or touched but are valuable.</p> Signup and view all the answers

    How does the text describe products in terms of customers' needs?

    <p>Consumers buy products to meet their needs.</p> Signup and view all the answers

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