Product Meaning and Importance Quiz
6 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What did Peter Drucker suggest about a product before it is bought or consumed?

  • It loses its value.
  • It becomes a tangible entity.
  • It gets consumed after purchase.
  • It remains mere raw material or an intermediate. (correct)
  • According to Philip Kotler, what is a product?

  • Something that transforms into raw material.
  • Anything that can be offered to satisfy a need or a want. (correct)
  • A physical tangible item only.
  • Something that loses value once bought.
  • What does William Stanton consider as part of a product's attributes?

  • Colour and price only.
  • Services and packaging along with other attributes. (correct)
  • Nothing beyond the physical form.
  • Tangible elements exclusively.
  • What influences a consumer's decision to make a purchase according to the text?

    <p>Both tangible and psychological attributes of the product.</p> Signup and view all the answers

    In the context of products, what does the term 'intangible benefits' refer to?

    <p>Benefits that cannot be seen or touched but are valuable.</p> Signup and view all the answers

    How does the text describe products in terms of customers' needs?

    <p>Consumers buy products to meet their needs.</p> Signup and view all the answers

    More Like This

    Types and Importance of Product Design
    10 questions
    Product Lifecycle Marketing Strategies
    76 questions
    Services Marketing Overview
    30 questions
    Use Quizgecko on...
    Browser
    Browser