5 Questions
Product management is the business process of planning, developing, launching, and managing a ______ or service.
product
Product managers are responsible for ensuring that a product meets the needs of its ______ market and contributes to the business strategy.
target
Software product management adapts the fundamentals of product management for ______ products.
digital
The concept of product management originates from a 1931 memo by Procter & Gamble President ______ H. McElroy.
Neil
The memo defined a brand man's work as: Study carefully the shipments of his brands by ______.
units
Study Notes
Product Management Overview
- Product management involves planning, developing, launching, and managing a product or service.
Role of Product Managers
- Product managers ensure a product meets the needs of its target market and contributes to the business strategy.
Software Product Management
- Software product management adapts product management fundamentals for software products.
Origin of Product Management
- The concept of product management originated from a 1931 memo by Procter & Gamble President Neil H. McElroy.
Defining Product Management (1931)
- According to McElroy's memo, a brand manager's work involves studying shipments of their brands by territories.
Test your knowledge of product management and its role in the business process. This quiz covers topics such as product lifecycle, market research, and strategic planning. Challenge yourself and see how well you understand the responsibilities of a product manager.
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