Podcast
Questions and Answers
Product management is the business process of planning, developing, launching, and managing a product or ______.
Product management is the business process of planning, developing, launching, and managing a product or ______.
service
Product managers are responsible for ensuring that a product meets the needs of its target ______.
Product managers are responsible for ensuring that a product meets the needs of its target ______.
market
Software product management adapts the fundamentals of product management for ______ products.
Software product management adapts the fundamentals of product management for ______ products.
digital
The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. ______.
The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. ______.
The memo defined a brand man's work as: Study carefully the shipments of his brands by ______.
The memo defined a brand man's work as: Study carefully the shipments of his brands by ______.
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Study Notes
Product Management Overview
- Product management involves planning, developing, launching, and managing a product or service.
- Product managers focus on aligning the product with the needs of its target market or audience.
Software Product Management
- Software product management tailors traditional product management principles specifically for software products.
Historical Context
- The concept of product management traces back to a 1931 memo by Neil H. McElroy, then President of Procter & Gamble.
- The memo emphasized the importance of a brand manager's role, including the need to closely analyze shipment data of the brand they oversee.
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