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Questions and Answers
Product management is the business process of planning, developing, launching, and managing a product or ______.
service
Product managers are responsible for ensuring that a product meets the needs of its target ______.
market
Software product management adapts the fundamentals of product management for ______ products.
digital
The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. ______.
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The memo defined a brand man's work as: Study carefully the shipments of his brands by ______.
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Study Notes
Product Management Overview
- Product management involves planning, developing, launching, and managing a product or service.
- Product managers focus on aligning the product with the needs of its target market or audience.
Software Product Management
- Software product management tailors traditional product management principles specifically for software products.
Historical Context
- The concept of product management traces back to a 1931 memo by Neil H. McElroy, then President of Procter & Gamble.
- The memo emphasized the importance of a brand manager's role, including the need to closely analyze shipment data of the brand they oversee.
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Description
Test your knowledge of product management and its role in the business process. This quiz covers topics such as product lifecycle, market research, and strategic planning. Challenge yourself and see how well you understand the responsibilities of a product manager.
