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Questions and Answers
What are the 4Ps of the marketing mix?
What are the 4Ps of the marketing mix?
- Product, Profit, Positioning, Packaging
- Product, Price, Place, Promotion (correct)
- Price, Production, Public relations, Place
- People, Process, Physical evidence, Promotion
In the customer value chain, what are the positive consequences for the customer referred to as?
In the customer value chain, what are the positive consequences for the customer referred to as?
- Results
- Cost reduction
- Performances
- Benefits (correct)
What is the first step when the customer looks for a solution, according to the customer value chain?
What is the first step when the customer looks for a solution, according to the customer value chain?
- Looks for products with different characteristics
- Analyzes cost reduction benefits
- Sees products in the market with certain performances
- Starts with an ideal value to get (correct)
What are the 4 As of new product launch?
What are the 4 As of new product launch?
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What is the TATA Nano case likely to be about based on the provided text?
What is the TATA Nano case likely to be about based on the provided text?
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