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Product Management and Marketing Quiz

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Questions and Answers

What are the 4Ps of the marketing mix?

Product, Profit, Positioning, Packaging

Product, Price, Place, Promotion (correct)

Price, Production, Public relations, Place

People, Process, Physical evidence, Promotion

In the customer value chain, what are the positive consequences for the customer referred to as?

Results

Cost reduction

Performances

Benefits (correct)

What is the first step when the customer looks for a solution, according to the customer value chain?

Looks for products with different characteristics

Analyzes cost reduction benefits

Sees products in the market with certain performances

Starts with an ideal value to get (correct)

What are the 4 As of new product launch?

<p>Awareness, Availability, Affordability, Action (B)</p> Signup and view all the answers

What is the TATA Nano case likely to be about based on the provided text?

<p>Product management challenges in the automotive industry (B)</p> Signup and view all the answers