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Questions and Answers
Which criterion is used for classifying products based on whether they are consumed in one or few uses or can survive many uses?
Which criterion is used for classifying products based on whether they are consumed in one or few uses or can survive many uses?
- Durability & Tangibility (correct)
- Consumer Shopping Habits
- Use in Industry
- None of the above
Which of the following is an example of a Durable Good?
Which of the following is an example of a Durable Good?
- Salt
- Coke
- Refrigerator (correct)
- Soap
A service provided by one party to another that is essentially intangible in nature and usually manufactured and consumed simultaneously is known as:
A service provided by one party to another that is essentially intangible in nature and usually manufactured and consumed simultaneously is known as:
- Consumer Shopping Habit
- Durable Good
- Service (correct)
- Non-Durable Good
What criterion is used for classifying products based on how they are used by consumers in their shopping habits?
What criterion is used for classifying products based on how they are used by consumers in their shopping habits?
Which type of goods are Tangible goods that are consumed in one or few uses, like Soap and Salt?
Which type of goods are Tangible goods that are consumed in one or few uses, like Soap and Salt?
What does the market value of a brand indicate?
What does the market value of a brand indicate?
According to Booz, Allen and Hamilton, what are the two principal dimensions to consider while classifying new product development?
According to Booz, Allen and Hamilton, what are the two principal dimensions to consider while classifying new product development?
What are 'New to the world products' also known as according to Manjari Lal?
What are 'New to the world products' also known as according to Manjari Lal?
In which category of new product development would an 'Imitative product' fall according to Manjari Lal?
In which category of new product development would an 'Imitative product' fall according to Manjari Lal?
What does the capacity of a brand to shoulder the growth and prosperity of the firm convert it into, as per the text?
What does the capacity of a brand to shoulder the growth and prosperity of the firm convert it into, as per the text?
What are the two broad groups into which new product development can be classified as per Booz, Allen and Hamilton?
What are the two broad groups into which new product development can be classified as per Booz, Allen and Hamilton?
If the length of Refrigerator is 8, TV is 10, AC is 6, and Washing machine is 5, what is the total length of the product mix?
If the length of Refrigerator is 8, TV is 10, AC is 6, and Washing machine is 5, what is the total length of the product mix?
What is the width of the product mix for LG Consumer Appliances as mentioned in the text?
What is the width of the product mix for LG Consumer Appliances as mentioned in the text?
In the example given for HUL Detergents, what is the depth of the product mix if Surf is 500gms, Wheel is 1 Kg, Colgate toothpaste is 500 gms, and Lux Cleen soap is 300 gms?
In the example given for HUL Detergents, what is the depth of the product mix if Surf is 500gms, Wheel is 1 Kg, Colgate toothpaste is 500 gms, and Lux Cleen soap is 300 gms?
How many types (Type 1, Type 2, etc.) of refrigerators are mentioned in the text?
How many types (Type 1, Type 2, etc.) of refrigerators are mentioned in the text?
If Sunlight detergent comes in 1 kg and 2 kg variants, Lux Cleen soap comes in 300 gms and 150 gms variants, and Softy soap comes in 250 gms and 100 gms variants, how many total product variants are mentioned?
If Sunlight detergent comes in 1 kg and 2 kg variants, Lux Cleen soap comes in 300 gms and 150 gms variants, and Softy soap comes in 250 gms and 100 gms variants, how many total product variants are mentioned?
Based on the example provided for HUL Detergents, if Close-Up toothpaste comes in 100 gms and Meswak comes in 200 gms variants, which toothpaste has a larger depth contribution to the product mix?
Based on the example provided for HUL Detergents, if Close-Up toothpaste comes in 100 gms and Meswak comes in 200 gms variants, which toothpaste has a larger depth contribution to the product mix?
What are some sources of generating ideas in the New Product Development Process?
What are some sources of generating ideas in the New Product Development Process?
What are the five classifications of New Product Development by Booz, Allen and Hamilton?
What are the five classifications of New Product Development by Booz, Allen and Hamilton?
What is the purpose of conducting Concept Testing in New Product Development?
What is the purpose of conducting Concept Testing in New Product Development?
Why should each idea be reviewed against a set of criteria in Idea screening during New Product Development?
Why should each idea be reviewed against a set of criteria in Idea screening during New Product Development?
What is one of the techniques mentioned by Manjari Lal for adopting creativity in New Product Development?
What is one of the techniques mentioned by Manjari Lal for adopting creativity in New Product Development?
Which step involves defining the product idea and its positioning in New Product Development?
Which step involves defining the product idea and its positioning in New Product Development?
What is the purpose of branding according to the text?
What is the purpose of branding according to the text?
What are the types of brands mentioned in the text?
What are the types of brands mentioned in the text?
What is the definition of Brand Equity in the context provided?
What is the definition of Brand Equity in the context provided?
What are the key components that contribute to Brand Equity?
What are the key components that contribute to Brand Equity?
What is NOT a part of branding decisions as mentioned in the text?
What is NOT a part of branding decisions as mentioned in the text?
What does 'Line pruning' refer to in product/ product line appraisals?
What does 'Line pruning' refer to in product/ product line appraisals?
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