Podcast
Questions and Answers
Major equipment typically has a useful life of less than one year.
Major equipment typically has a useful life of less than one year.
False (B)
Supplies are considered convenience products in the industrial market.
Supplies are considered convenience products in the industrial market.
True (A)
Accessory equipment becomes part of the finished product.
Accessory equipment becomes part of the finished product.
False (B)
Business services include retail operations like cash register maintenance.
Business services include retail operations like cash register maintenance.
Raw materials include forest products, minerals, and oceanic products.
Raw materials include forest products, minerals, and oceanic products.
Manufactured materials and parts are not further processed before being used in the finished product.
Manufactured materials and parts are not further processed before being used in the finished product.
Parts are always visible when assembled into the total product.
Parts are always visible when assembled into the total product.
A product can only be a physical item, not a service or virtual offering.
A product can only be a physical item, not a service or virtual offering.
Revamping or re-launching a brand is not necessary for maintaining relevance in a changing market or at the end of its lifecycle.
Revamping or re-launching a brand is not necessary for maintaining relevance in a changing market or at the end of its lifecycle.
Every product should have certain characteristics that set it apart from its competitors, and these characteristics are not important for the product's marketing mix.
Every product should have certain characteristics that set it apart from its competitors, and these characteristics are not important for the product's marketing mix.
Flashcards are hidden until you start studying
Study Notes
Industrial Products
- Major equipment has a useful life of less than one year.
Types of Products
- Supplies are considered convenience products in the industrial market.
- Accessory equipment becomes part of the finished product.
Business Services
- Business services include retail operations like cash register maintenance.
Raw Materials
- Raw materials include forest products, minerals, and oceanic products.
Manufactured Materials and Parts
- Manufactured materials and parts are not further processed before being used in the finished product.
- Parts are always visible when assembled into the total product.
Products
- A product can only be a physical item, not a service or virtual offering.
- Revamping or re-launching a brand is not necessary for maintaining relevance in a changing market or at the end of its lifecycle.
- Every product should have certain characteristics that set it apart from its competitors, and these characteristics are important for the product's marketing mix.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
