Questions and Answers
What are the features of a product?
Characteristics, which might include size of container.
Successful salons are those whose staff members are recommending their services and a quality line of retail by doing all of the following EXCEPT:
On what basis does the emotional buyer make purchases?
Personal reasons.
The following are all benefits of a product EXCEPT:
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What is the term given for selling products for client home care?
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Which buyer type is open-minded and willing to take a chance on new products without hesitation?
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Which buyer type wants to save money at all costs?
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Which buyer wants to know all of the facts about the product?
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Which of the following is perhaps the easiest buyer motivation to recognize in the salon?
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Which type of buyer puts up a struggle and has a strong desire to debate?
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Study Notes
Product Features and Definitions
- Product features refer to the characteristics that define a product, such as the size of the container.
Successful Salon Practices
- Successful salons excel when staff members effectively recommend services by:
- Listening to clients
- Offering sound advice
- Communicating professionally
- Making negative comments is counterproductive.
Buyer Types and Motivations
- Emotional buyers make purchases based on personal reasons.
- There is a variety of buyer types:
- Ready Buyer: Open-minded and willing to try new products without hesitation.
- Bargain Buyer: Focused on saving money, prioritizing price over product quality.
- Logical Buyer: Seeks detailed information on products and makes careful buying decisions, often indifferent to popularity.
- Need-Based Buyer: Experiences needs that are straightforward to identify in a salon context.
- Stubborn Buyer: Exhibits resistance and desires to debate before making purchases.
Benefits and Retailing
- Benefits of a product may include attributes such as adding shine, reconditioning effects, and economical purchases.
- The term "retailing" refers to selling products designed for client home care.
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Description
Test your knowledge about the various features of products and the important aspects of successful salon operations. This quiz covers characteristics of products and effective communication practices in a salon environment. Perfect for those in the beauty and retail industries.
