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Questions and Answers
What can hinder successful product development?
What can hinder successful product development?
- Lack of social cohesion among team members
- Lack of empathy for typical customers (correct)
- Too much customer knowledge
- Small product development teams
What can be a major barrier to new product adoption?
What can be a major barrier to new product adoption?
- Simplicity
- Innovation
- Complexity (correct)
- Familiarity
What is a new way of developing products?
What is a new way of developing products?
- Open innovation and crowdsourcing (correct)
- Traditional market research
- In-house brainstorming
- Closed innovation
What can cause missed opportunities for new product development?
What can cause missed opportunities for new product development?
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What should top management encourage for product development strategies?
What should top management encourage for product development strategies?
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Study Notes
- Groupthink limits creativity and originality in idea generation.
- Targeting errors can cause missed opportunities for new product development.
- Poor customer knowledge despite lavish market research spending.
- Complexity can be a major barrier to new product adoption.
- Lack of empathy for typical customers can hinder successful product development.
- Large product development teams can lead to internal competition for power and influence.
- Cross-functional diversity can lead to difficulties in problem solving and information overload.
- Social cohesion among team members can lead to less innovative ideas.
- Top management should encourage adventurous and newer product development strategies.
- Open innovation and crowdsourcing are new ways of developing products.
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