Podcast
Questions and Answers
What is a product platform?
What is a product platform?
- A common structure for developing related products (correct)
- A structure for developing products in different industries
- A structure for developing only one type of product
- A structure for developing unrelated products
What is a product platform?
What is a product platform?
- A document for guiding new product strategies
- A structure for developing unrelated products
- A tool for new product teams in uncharted territory
- A common structure for developing related products (correct)
What can the term "platform" refer to?
What can the term "platform" refer to?
- Only design
- Technology, design, or subsystems (correct)
- Only subsystems
- Only technology
What can a platform refer to?
What can a platform refer to?
What other types of platforms are significant in business?
What other types of platforms are significant in business?
What are brand and category platforms significant in?
What are brand and category platforms significant in?
What are some modern trends in product development?
What are some modern trends in product development?
What are the six modern trends mentioned in the text?
What are the six modern trends mentioned in the text?
What is the product innovation charter?
What is the product innovation charter?
What is the product innovation charter?
What is the product innovation charter?
What is the difference between goals and objectives?
What is the difference between goals and objectives?
What are goals and objectives related to?
What are goals and objectives related to?
Why is the product innovation charter valuable?
Why is the product innovation charter valuable?
What is the PIC?
What is the PIC?
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Study Notes
- A product platform is a common structure for developing related products.
- Platform can refer to technology, design, or subsystems.
- Brand and category platforms are also significant in business.
- Six modern trends include just-in-time life, sensing consumers, and co-creation.
- The product innovation charter is a document for guiding new product strategies.
- The PIC outlines conditions for new product activities.
- Goals are longer-range, general directions of movement.
- Objectives are short-term, specific measures of accomplishment.
- Goals and objectives can be related to profit, growth, or market status.
- The PIC is an invaluable tool for new product teams in uncharted territory.
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