Podcast
Questions and Answers
What is the primary focus of the capstone course stated in the course description?
What is the primary focus of the capstone course stated in the course description?
- Supply chain management
- Financial analysis in marketing
- Operations management functions
- Innovation in product development (correct)
Which of the following is NOT a course intended learning outcome?
Which of the following is NOT a course intended learning outcome?
- Explain product design and development concepts
- Enhance software development skills (correct)
- Analyze products in the market
- Develop leadership in product design
What does CILO 2 focus on regarding students' abilities?
What does CILO 2 focus on regarding students' abilities?
- Analyzing market products and competitiveness (correct)
- Designing marketing strategies
- Implementing sustainable practices in product development
- Creating product prototypes
Which graduate attribute emphasizes the importance of ethical decision-making?
Which graduate attribute emphasizes the importance of ethical decision-making?
What is one primary benefit of utilizing excess production capacity for a company?
What is one primary benefit of utilizing excess production capacity for a company?
Which outcome relates to understanding the marketplace in the course description?
Which outcome relates to understanding the marketplace in the course description?
What approach does the course primarily take towards product development?
What approach does the course primarily take towards product development?
Which of the following best describes the term 'design' in the context provided?
Which of the following best describes the term 'design' in the context provided?
What is indicated as a fundamental issue in the product development process in the course?
What is indicated as a fundamental issue in the product development process in the course?
What is one of the four C’s of design according to the content?
What is one of the four C’s of design according to the content?
What does the engineering design process primarily affect regarding a product?
What does the engineering design process primarily affect regarding a product?
Which graduate attribute best relates to ongoing education and adaptability?
Which graduate attribute best relates to ongoing education and adaptability?
Why is creativity important in product design?
Why is creativity important in product design?
What is the primary focus of the product definition stage in product development?
What is the primary focus of the product definition stage in product development?
Which method involves modifying and adapting product concepts during the idea generation phase?
Which method involves modifying and adapting product concepts during the idea generation phase?
What does idea screening accomplish in the product development process?
What does idea screening accomplish in the product development process?
Which of the following is NOT a factor to consider during the idea generation stage?
Which of the following is NOT a factor to consider during the idea generation stage?
What is the main purpose of conducting a feasibility analysis in the prototyping stage?
What is the main purpose of conducting a feasibility analysis in the prototyping stage?
What does a value proposition focus on in product development?
What does a value proposition focus on in product development?
In the product development process, which stage emphasizes the use of market research for concept testing?
In the product development process, which stage emphasizes the use of market research for concept testing?
What is a key outcome of the product definition stage related to competitor analysis?
What is a key outcome of the product definition stage related to competitor analysis?
What is the primary purpose of producing a mockup during the initial design stage?
What is the primary purpose of producing a mockup during the initial design stage?
What role does sourcing of materials play in the initial mockup design?
What role does sourcing of materials play in the initial mockup design?
During which stage is validation and testing performed in product development?
During which stage is validation and testing performed in product development?
Why is developing new products considered essential for companies?
Why is developing new products considered essential for companies?
What is one of the key factors driving the need for new product development?
What is one of the key factors driving the need for new product development?
How does diversification of risk relate to new product development?
How does diversification of risk relate to new product development?
What is a potential benefit to a company that frequently develops new products?
What is a potential benefit to a company that frequently develops new products?
What can help companies overcome seasonal fluctuations in demand?
What can help companies overcome seasonal fluctuations in demand?
What is primarily emphasized in CILO 5 regarding product concepts?
What is primarily emphasized in CILO 5 regarding product concepts?
Which topic is covered during the 1st to 6th weeks of the course?
Which topic is covered during the 1st to 6th weeks of the course?
What is one of the characteristics of successful new product development mentioned in the syllabus?
What is one of the characteristics of successful new product development mentioned in the syllabus?
Which of the following is NOT listed as a course requirement?
Which of the following is NOT listed as a course requirement?
What is the focus of the 7th to 12th weeks in the course schedule?
What is the focus of the 7th to 12th weeks in the course schedule?
Which CILO is related to industrial design in the latter part of the course?
Which CILO is related to industrial design in the latter part of the course?
In the context of product development, what should be avoided according to the basic philosophies on bad design?
In the context of product development, what should be avoided according to the basic philosophies on bad design?
Which concept does the Boston Matrix relate to in the course?
Which concept does the Boston Matrix relate to in the course?
What is the role of design for manufacturing in the product development process?
What is the role of design for manufacturing in the product development process?
What key evaluation criteria are expected in new product development processes?
What key evaluation criteria are expected in new product development processes?
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Study Notes
Course Overview
- Capstone course focused on product conceptualization, development, and market launch.
- Integrates learning from operations management: PLAN, SOURCE, MAKE, DELIVER, and DEVELOP.
Course Learning Outcomes (CILO)
- CILO 1: Develop leadership in product design within engineering disciplines.
- CILO 2: Analyze market products and assess competitiveness.
- CILO 3: Gain marketing management knowledge to understand marketplace dynamics.
- CILO 4: Explain product design and development concepts.
- CILO 5: Conduct advanced research on product concepts that meet consumer needs using IE tools.
Course Structure
- Weeks 1-6: Introduction to product development, new product design responsibilities, and marketing management philosophies.
- Weeks 7-12: Focus on product lifecycle management, characteristics of successful product development, and new product development stages.
- Weeks 13-18: Explore product architecture, industrial design, and design for manufacturing.
Importance of New Products
- Essential for company survival and competitiveness.
- Address changes in market needs, technological advancements, and replace outdated products.
- Foster reputation and goodwill by demonstrating innovation.
Stages of Product Development
-
Idea Generation:
- Brainstorm and evaluate new product ideas via market research and customer needs.
- Utilize SWOT analysis and SCAMPER method for differentiation.
-
Product Definition:
- Refine product strategy and create a clear roadmap.
- Define value proposition, metrics for success, and marketing strategies.
-
Prototyping:
- Identify potential risks and validate product ideas through feasibility analysis.
-
Initial Design:
- Create product mock-ups and gather initial feedback for improvements.
-
Validation and Testing:
- Ensure all aspects of product performance meet quality standards before launch.
-
Commercialization:
- Launch product to market and implement it on appropriate platforms.
Key Factors for New Product Development
- Market Changes: Adapting to evolving customer needs.
- Technological Changes: Incorporating new manufacturing methods and innovations.
- Increased Competition: Developing unique products to maintain consumer interest.
- Risk Diversification: Creating product variety to mitigate market risks.
- Utilization of Excess Capacity: Maximizing resources during off-peak seasons by creating new products.
- Growth and Development: Leveraging creativity for expanded market share.
Design Principles
- Definition of Design: Combining existing elements in innovative ways to satisfy needs.
- Importance of Engineering Design Process:
- Influences product cost and quality.
- Aims for efficient development of cost-competitive products within short timelines.
4 C’s of Design
- Creativity: Innovating new solutions.
- Choice: Making selections from potential solutions.
- Compromise: Balancing competing design requirements.
- Complexity: Managing multiple variables during the design phase.
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