Product Concept Generation Techniques
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Questions and Answers

What is emphasized as a primary benefit of making plenty of sketches in concept generation?

  • Enhancing verbal communication
  • Encouraging complex design elements
  • Improving artistic skills
  • Expressing concepts more effectively (correct)

    • Building simple sketch models does not play a significant role in better design outcomes.

    False

    Why is verbal language considered inefficient for describing physical entities?

    Because it lacks the accuracy and detail that sketches provide for visual representation.

    Adding key dimensions to concept sketches has been shown to correlate with successful concept __________.

    <p>development</p> Signup and view all the answers

    Match the following design processes with their benefits:

    <p>Sketching = Expressing concepts effectively Physical models = Understanding spatial relationships Rapid decision-making = Increased productivity Adding dimensions = Improved concept development</p> Signup and view all the answers

    What is a product concept primarily used for?

    <p>Describing how a product will satisfy customer needs</p> Signup and view all the answers

    Problem decomposition is the process of combining multiple problems into a single complex problem.

    <p>False</p> Signup and view all the answers

    Name one approach to decompose a problem mentioned in the content.

    <p>Decomposition by sequence of user actions</p> Signup and view all the answers

    The process of gathering information from external sources is called ________.

    <p>search externally</p> Signup and view all the answers

    Match the following steps of the concept generation process with their descriptions:

    <p>Step 1 = Clarifying the problem Step 2 = Searching externally Step 3 = Generating product concepts Step 4 = Evaluating product concepts Step 5 = Selecting the final product concept</p> Signup and view all the answers

    Which of the following is NOT a method to gather information externally?

    <p>User surveys</p> Signup and view all the answers

    Function diagramming is primarily applicable to non-technical products.

    <p>False</p> Signup and view all the answers

    What is the first step in the concept generation process?

    <p>Clarify the problem</p> Signup and view all the answers

    What is a lead user?

    <p>A user who experiences needs before the market</p> Signup and view all the answers

    Benchmarking refers to studying products with different functionalities.

    <p>False</p> Signup and view all the answers

    What is one of the benefits of suspending judgment during idea generation?

    <p>It allows exploring alternatives without rushing to a conclusion.</p> Signup and view all the answers

    Making plenty of ______ can help understand physical entities better during concept development.

    <p>sketches</p> Signup and view all the answers

    Which guideline encourages the generation of many ideas?

    <p>Generate a lot of ideas</p> Signup and view all the answers

    Match the guidelines with their purposes:

    <p>Suspend judgment = Encourages open-mindedness Generate a lot of ideas = Explores solution space Welcome infeasible ideas = Encourages team innovation Build sketch models = Represents concepts physically</p> Signup and view all the answers

    Building sketch models is more effective with high-quality materials only.

    <p>False</p> Signup and view all the answers

    What type of information do patents provide?

    <p>Detailed drawings and explanations of how products work.</p> Signup and view all the answers

    Which of the following statements about individual and group problem solving is true?

    <p>Individuals tend to generate more concepts than groups.</p> Signup and view all the answers

    Experienced individuals and teams can usually begin generating good concepts without any assistance.

    <p>True</p> Signup and view all the answers

    What is a technique to stimulate new ideas suggested for novice product development professionals?

    <p>Use hints or techniques to stimulate new ideas.</p> Signup and view all the answers

    One hint for generating solution concepts is to make __________ with other devices.

    <p>analogies</p> Signup and view all the answers

    Match the following hints for generating solution concepts with their descriptions:

    <p>Make analogies = Relate your problem to similar issues in different contexts Wish and wonder = Encourage exploration of new possibilities Suspend judgment = Evaluate alternatives before acting Think about dimensional scales = Consider the scale of the problem in relation to your design</p> Signup and view all the answers

    What is one common misconception about group brainstorming?

    <p>It is always more productive than working alone.</p> Signup and view all the answers

    The answer to a problem can often be discovered by thinking of larger or smaller dimensional scales.

    <p>True</p> Signup and view all the answers

    According to McGrath's findings, how should individuals work when generating concepts?

    <p>Individually, for a set period of time.</p> Signup and view all the answers

    Study Notes

    Concept Generation

    • A product concept is a description of the technology, working principles, and form of the product. It outlines how the product satisfies customer needs.
    • Concepts are usually expressed as sketches or three-dimensional models, often accompanied by textual descriptions.
    • Concept generation starts with customer needs and target specifications.
    • Outputs are a set of product concepts for final selection.
    • The process includes steps like (CN) Mission Statement, (TS) Identify Customer Needs, (GPC) Establish Target Specifications, (SPC) Generate Product Concepts, (TPC) Select Product Concept(s), (SFS) Test Concept(s), (PDD) Set Final Specifications, Plan Downstream Development, and Plan Development.

    Five-Step Method

    • Step 1: Clarify the Problem (CtP): Clarify the problem by decomposing it into subproblems. Problem decomposition is breaking a complex problem into simpler parts.
    • Step 2: Search Externally (SE): Gather external information using methods like lead user interviews, expert consultation, patent searches, literature searches, and competitive benchmarking.
    • Step 3: Search Internally (SI): Gather internal insights through activities like suspending judgment, generating numerous ideas, welcoming seemingly infeasible ideas and making plenty of sketches. Internal searches may involve creating simple physical models.
    • Step 4: Explore Systematically (AES): Investigate systematically; classifying ideas, combining concepts and utilizing integrated solutions. Sketch models are important.
    • Step 5: Reflect on Solutions (RotS): Reflect on the solutions and processes. Use constructive feedback.

    Generating Concepts

    • Experienced individuals can generate concepts, but methods like analogies, asking "what if...?" or "wish we could...?" encourage ideation and new possibilities.
    • Consider related problems, biological analogies, and considering analogous tools or devices from different fields of application.

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    Related Documents

    Concept Generation PDF

    Description

    This quiz covers the fundamentals of product concept generation, exploring the steps involved in transforming customer needs into viable product concepts. It delves into methods for clarifying problems, searching for external information, and finalizing design specifications. Test your understanding of effective product development strategies!

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