Podcast
Questions and Answers
What is the core product of a car according to the concept of product levels?
What is the core product of a car according to the concept of product levels?
- The price of the car
- The color and design of the car
- The physical vehicle
- The convenience and freedom of transportation (correct)
What does the basic product represent according to the concept of product levels?
What does the basic product represent according to the concept of product levels?
- The price of the product
- The brand of the product
- The device itself, allowing the user to make calls and send text messages (correct)
- The additional features beyond the basic need
What does the expected product include according to the concept of product levels?
What does the expected product include according to the concept of product levels?
- The features and attributes that customers normally expect within a particular category (correct)
- Only the minimum features and attributes required
- The product's warranty and after-sales service
- The unique features not commonly found in similar products
Which level of product addresses the underlying need or want that motivates the consumer to make a purchase?
Which level of product addresses the underlying need or want that motivates the consumer to make a purchase?
What does the concept of product levels help marketers to understand and manage?
What does the concept of product levels help marketers to understand and manage?
Study Notes
Product Levels Concept
Core Product
- The core product is the most basic level of a product, representing the fundamental benefit or solution it offers to customers.
Basic Product
- The basic product encompasses the physical attributes, features, and quality of the product.
Expected Product
- The expected product includes the basic product plus the services and benefits that customers expect when buying the product.
Augmented Product
- The augmented product addresses the underlying need or want that motivates the consumer to make a purchase, adding extra value to the product.
Product Levels Concept
- The product levels concept helps marketers to understand and manage the different levels of a product, enabling them to create effective marketing strategies that meet customer needs and expectations.
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Description
Test your knowledge of the concept of product and product levels with this quiz. Explore the fundamental elements of a product and its various levels, and gain a deeper understanding of how marketers manage and fulfill consumer needs and wants through product attributes and benefits.
