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Print Magazine Pros and Cons Quiz
10 Questions
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Print Magazine Pros and Cons Quiz

Created by
@InstructiveCoralReef

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Questions and Answers

What is one of the cons of magazines as a print media?

  • Lack of immediacy (correct)
  • Extensive pass-along readership
  • Ability to deliver mass audience at a small price
  • High reader loyalty

    • What does primary circulation represent for magazines?

  • The estimate determined by market research
  • The number of people who read a single issue
  • The number of people who buy the publication (correct)
  • The advertising competition

    • How is Magazine cost per thousand (CPM) calculated?

  • Page rate - (circulation/1,000) * CPM
  • Page rate / (circulation/1,000) + CPM (correct)
  • Page rate + (circulation/1,000) - CPM
  • Page rate * (circulation/1,000) - CPM

    • What is a primary advantage of magazines as a print media?

    <p>Flexibility</p> Signup and view all the answers

    What is the primary difference between primary and secondary readership for magazines?

    <p>Primary circulation represents the number of people who buy the publication, while secondary readership is an estimate of how many people read a single issue</p> Signup and view all the answers

    What is the primary search engine most people use to find information on the web?

    <p>Google</p> Signup and view all the answers

    Which social media platform relies heavily on audience-generated content?

    <p>Facebook</p> Signup and view all the answers

    What type of advertising involves serving an ad message based on the user’s location?

    <p>Location Based Advertising (LBA)</p> Signup and view all the answers

    Which smartphone brand transformed digital advertising according to the text?

    <p>Apple</p> Signup and view all the answers

    What is the approximate number of smartphone users in China according to the text?

    <p>851 million</p> Signup and view all the answers

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