Podcast
Questions and Answers
What is one of the cons of magazines as a print media?
What is one of the cons of magazines as a print media?
- Lack of immediacy (correct)
- Extensive pass-along readership
- Ability to deliver mass audience at a small price
- High reader loyalty
What does primary circulation represent for magazines?
What does primary circulation represent for magazines?
- The estimate determined by market research
- The number of people who read a single issue
- The number of people who buy the publication (correct)
- The advertising competition
How is Magazine cost per thousand (CPM) calculated?
How is Magazine cost per thousand (CPM) calculated?
- Page rate - (circulation/1,000) * CPM
- Page rate / (circulation/1,000) + CPM (correct)
- Page rate + (circulation/1,000) - CPM
- Page rate * (circulation/1,000) - CPM
What is a primary advantage of magazines as a print media?
What is a primary advantage of magazines as a print media?
What is the primary difference between primary and secondary readership for magazines?
What is the primary difference between primary and secondary readership for magazines?
What is the primary search engine most people use to find information on the web?
What is the primary search engine most people use to find information on the web?
Which social media platform relies heavily on audience-generated content?
Which social media platform relies heavily on audience-generated content?
What type of advertising involves serving an ad message based on the user’s location?
What type of advertising involves serving an ad message based on the user’s location?
Which smartphone brand transformed digital advertising according to the text?
Which smartphone brand transformed digital advertising according to the text?
What is the approximate number of smartphone users in China according to the text?
What is the approximate number of smartphone users in China according to the text?
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