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Questions and Answers

What is one of the cons of magazines as a print media?

Lack of immediacy (correct)

Extensive pass-along readership

Ability to deliver mass audience at a small price

High reader loyalty

What does primary circulation represent for magazines?

The estimate determined by market research

The number of people who read a single issue

The number of people who buy the publication (correct)

The advertising competition

How is Magazine cost per thousand (CPM) calculated?

Page rate - (circulation/1,000) * CPM

Page rate / (circulation/1,000) + CPM (correct)

Page rate + (circulation/1,000) - CPM

Page rate * (circulation/1,000) - CPM

What is a primary advantage of magazines as a print media?

Flexibility Signup and view all the answers

What is the primary difference between primary and secondary readership for magazines?

Primary circulation represents the number of people who buy the publication, while secondary readership is an estimate of how many people read a single issue Signup and view all the answers

What is the primary search engine most people use to find information on the web?

Google Signup and view all the answers

Which social media platform relies heavily on audience-generated content?

Facebook Signup and view all the answers

What type of advertising involves serving an ad message based on the user’s location?

Location Based Advertising (LBA) Signup and view all the answers

Which smartphone brand transformed digital advertising according to the text?

Apple Signup and view all the answers

What is the approximate number of smartphone users in China according to the text?

851 million Signup and view all the answers