Principles of Writing and Audience Analysis
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Questions and Answers

What type of speech delivery involves the speaker having a copy of the script?

  • Impromptu
  • Memorized
  • Manuscript (correct)
  • Extemporaneous
  • Which type of proposition asserts whether an idea or phenomenon exists or is true?

  • Proposition of value
  • Proposition of fact (correct)
  • Proposition of belief
  • Proposition of policy
  • What is the main purpose of using ethos in persuasive speaking?

  • To reflect community values (correct)
  • To appeal to logic and reason
  • To evoke emotions in the audience
  • To demonstrate personal character
  • Which of the following best describes extemporaneous speaking?

    <p>Speech prepared in a short amount of time</p> Signup and view all the answers

    Which persuasive strategy involves logical reasoning and evidence?

    <p>Logos</p> Signup and view all the answers

    Which method is recommended for effective impromptu speeches?

    <p>Utilizing the p-r-e-p method</p> Signup and view all the answers

    What does a proposition of policy advocate for?

    <p>A specific course of action to be taken or not taken</p> Signup and view all the answers

    Which option is NOT a component of persuasive speaking according to Aristotle?

    <p>Emotional storytelling</p> Signup and view all the answers

    What should a speaker consider when choosing a topic for a speech?

    <p>Whether it is timely, relatable, and interesting</p> Signup and view all the answers

    Which of the following best describes the demographic analysis of an audience?

    <p>The general profile including age, gender, and education</p> Signup and view all the answers

    What is the primary purpose of writing the body of a speech?

    <p>To elaborate on main points with examples and evidence</p> Signup and view all the answers

    What is the main function of the introduction in a speech?

    <p>To direct the audience towards the purpose of the speech</p> Signup and view all the answers

    Which type of speech is primarily designed to inform the audience?

    <p>Expository</p> Signup and view all the answers

    What is an important aspect to consider when sourcing information for a speech?

    <p>Seeking reliable references and citing sources</p> Signup and view all the answers

    What should be included as part of the conclusion of a speech?

    <p>A summary of key points and a thought-provoking statement</p> Signup and view all the answers

    What type of audience analysis focuses on the audience's perceptions, values, and beliefs?

    <p>Psychographic</p> Signup and view all the answers

    Study Notes

    Principles of Writing

    • Choosing a topic should be timely, relatable, and interesting
      • Timely answers the question, 'Is it sensible as of the moment?'
      • Relatable answers the question, 'will my audience have even a little background information about my topic?'
      • Interesting answers the question, 'Is it appealing from my perspective?'

    Analyzing Your Audience

    • Types of audience analysis:
      • Demographic - general profile of your audience example: age, gender, culture, occupation, religion, education, and group membership
      • Psychographic - perceptions of your audience
        • Example: values, opinions, attitudes, beliefs, interest and needs, pre-existing notions (you), and pre-existing notions (topic)
      • Situational - environment or setting
        • Example: physical setting, size, occasion, voluntary, and captive

    Outlining & Organizing Your Speech

    • General Purpose can either be to inform, entertain, persuade, or inspire
    • Specific Purpose is the main idea of the speech
    • Main Points are the key ideas discussed in the speech

    Sourcing Information

    • Seek reliable references
    • Provide supporting information
    • Extract important points
    • Ensure ethical information is used
    • Cite resources
    • Take good notes

    Parts of A Speech

    • Introduction is the preview/attention getter and directs the audience towards the purpose.
      • Introduction techniques:
        • Ask a rhetorical question
        • Cite a biblical passage
        • Use a quote
        • Sing lines/recite a poem
        • Tell an anecdote
        • Use a startling statement
        • Use a narrative
    • Body contains the main points and expounds them with examples, evidences, arguments, or illustrations.
    • Conclusion recaps important points, provides a clincher, summarizes key points, and provides insights on the implications of your speech.
      • End with a thought-provoking statement.

    Speech Types

    • Purpose - Categorization based on intention:
      • Expository - to inform
      • Inspirational - to uplift one's emotions
      • Persuasive - to call for action
      • Special Occasion - to honor an important event
    • Delivery - Categorization based on execution:
      • Manuscript - the speaker has a copy of the script during speech delivery
      • Memorized - the speaker knows the speech by heart
      • Impromptu - the speaker comes up with a speech on the spot
      • Extemporaneous - the speaker is given a few minutes to prepare before delivery

    Persuasive Speeches

    • A symbolic process where communicators convince others to change their attitudes/behavior on an issue through a transmitted message in an atmosphere of free choice.
    • Aristotle's elements of persuasive speaking:
      • The means of producing persuasion (persuasive strategies)
      • The language
      • The organization of the speech.
    • Types of Proposition:
      • Proposition of fact - verifiable assertions that focus on whether or not an idea, object, or phenomenon exists, true or untrue.
      • Proposition of value - expresses and reveals personal beliefs, takes an evaluative stance, a value claim, or a moral judgment, such as whether or not you find a belief, condition, phenomenon, or action good or bad, right or wrong, unethical or not, just or unjust.
      • Proposition of policy - advocate whether a particular course of action be undertaken or not, continued or discontinued, or changed.

    Persuasive Strategies (Aristotle's Appeals)

    • Ethos - refers to the character that defines a particular community, culture, country, or ideology.
      • Mirroring qualities a particular group considers of value.
    • Logos - the logical manner you prove your main idea through your arguments.
    • Pathos - refers to your ability to make a strong emotional connection with your audience.

    Impromptu Speeches

    • Known as 'off-the-cuff' or 'the spur-of-the-moment' delivery.
    • Tips for Effective Impromptu Speeches:
      • Make use of the p-r-e-p method (point, reason, example, point)
      • Focus on answering the --wh questions
      • Frame your answers by talking about the past, present, and future.
      • Start by talking briefly about the issue, provide the pros and cons. Then end with your opinion.

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    Speech Principles and Types PDF

    Description

    This quiz covers the key principles of effective writing, focusing on topic selection and audience analysis. You will explore the different types of audience analysis, including demographic, psychographic, and situational factors, as well as the importance of outlining and organizing your speech. Test your understanding of these essential concepts in writing.

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