Principles of Marketing

The advertising and promotional activities for a product

The process of developing new product lines

The price set for a specific product

The group of people and organizations you decide to sell to (correct)

The scale of marketing activities

The geographic location of marketing efforts

Differentiation of marketing aspects for different customer groups (correct)

The use of traditional vs digital marketing channels

Avoid head-on competition with other firms (correct)

Limit the expansion of profitable brands

Decrease the need for new product development

Increase competition among firms

<p>Selling the same product, at the same price, using the same promotion and place channels with everybody (B)</p> Signup and view all the answers

<p>Differentiating some aspect of marketing for different groups of customers selected (C)</p> Signup and view all the answers