5 Questions
What is the definition of target market?
The group of people and organizations you decide to sell to
What is the main difference between targeted marketing and mass marketing?
Differentiation of marketing aspects for different customer groups
What are the benefits of segmenting and targeting markets?
Avoid head-on competition with other firms
What does mass marketing involve?
Selling the same product, at the same price, using the same promotion and place channels with everybody
What does targeted (differentiated) marketing allow for?
Differentiating some aspect of marketing for different groups of customers selected
Test your knowledge of market segmentation, targeting, and positioning with this quiz on principles of marketing. Explore concepts such as targeted marketing versus mass marketing and gain a deeper understanding of effective marketing strategies.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
