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Questions and Answers
Which of the following is a key element of a customer value-driven marketing strategy?
Which of the following is a key element of a customer value-driven marketing strategy?
- Identifying the five core marketplace concepts
- Outlining the steps in the marketing process
- Understanding the marketplace and customers (correct)
- Creating a brand community
What is the purpose of customer relationship management?
What is the purpose of customer relationship management?
- Identifying the five core marketplace concepts
- Outlining the steps in the marketing process
- Creating value for customers (correct)
- Building a brand community
What does Emirates' customer value-driven marketing focus on?
What does Emirates' customer value-driven marketing focus on?
- Identifying the five core marketplace concepts
- Engaging customers and building a brand community (correct)
- Creating value for customers
- Outlining the steps in the marketing process
What are the major trends and forces changing the marketing landscape in this age of relationships?
What are the major trends and forces changing the marketing landscape in this age of relationships?
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What are the marketing management orientations that guide marketing strategy?
What are the marketing management orientations that guide marketing strategy?
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Study Notes
Customer Value-Driven Marketing Strategy
- Key element: understanding and meeting customer needs and delivering value to them
Customer Relationship Management
- Purpose: to build and maintain profitable customer relationships
Emirates' Customer Value-Driven Marketing Focus
- Focuses on delivering high-quality service and unique experiences to differentiate itself in the airline industry
Changing Marketing Landscape
- Major trends and forces: digitalization, globalization, and shift from transactional to relational marketing
Marketing Management Orientations
- Guiding marketing strategies: production, product, sales, and marketing orientations
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