10 Questions
Which of the following provides answers to questions about the business, customers, and their values?
A mission statement
What is a series of departments that carry out value-creating activities to design, produce, market, deliver, and support a firm’s products?
Value Chain
Which of the following is a useful tool for identifying growth opportunities?
The product/market expansion grid
Making more sales to current customers without changing a firm's products is known as ________.
Market penetration
A common practice among marketers to identify and develop new markets for existing products is known as ________.
Market development
When a firm develops and maintains a strategic fit between its goals and capabilities, it is performing?
Strategic planning
Increase market share is a/an ….
Business objective
Which of the following is the first step in strategic planning?
Define the company mission
...is a major activity in strategic planning whereby management evaluates the products and businesses that make up the company.
Portfolio analysis
Build profitable customer relationship is a/an ….
Marketing objective
Test your understanding of marketing principles with this quiz focused on the concepts and objectives discussed in chapter two. From strategic planning to marketing objectives, this quiz covers key topics in the field of marketing.
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