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Questions and Answers
Which of the following is not an example of the challenges faced by companies in pricing decisions?
Which of the following is not an example of the challenges faced by companies in pricing decisions?
- Intense price competition on supermarket chains by Wal-Mart and Costco
- Threats to major airlines by discount carriers
- Aggressive marketing by U.S. automobile producers to retain market share (correct)
- Pressures on drug companies to reduce prices
According to the text, why is pricing misused and poorly understood?
According to the text, why is pricing misused and poorly understood?
- The pricing situation is not properly analyzed
- Companies do not focus on pricing until the end of the marketing process (correct)
- There is a lack of understanding about the strategic role of pricing
- There are too many challenges in determining specific prices and policies
In value-based pricing, what is required according to the text?
In value-based pricing, what is required according to the text?
- Resisting threats from discount carriers and aggressive competitors
- Designing products before determining their price
- Tactical use of pricing to capture maximum value
- A multi-part marketing strategy at the beginning of the process (correct)
What are some of the examples mentioned in the text that pose threats to companies in pricing decisions?
What are some of the examples mentioned in the text that pose threats to companies in pricing decisions?
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What does the text suggest about the strategic role of pricing?
What does the text suggest about the strategic role of pricing?
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