LV Pricing Strategy: Break-Even Points & Pricing Methods

Play an AI-generated podcast conversation about this lesson

What type of product requires special purchasing efforts by customers?

Specialty product (correct)

Unsought product

Convenience product

Shopping product

Which of the following is a characteristic of a service?

Tangibility

Inconsistency

Intangibility (correct)

Inventory

What is the name of the phase in the product life cycle where sales increase drastically?

Growth phase (correct)

Introduction phase

Decline phase

Maturity phase

What is the name of the strategy of setting a very high price for new technology products?

Price skimming Signup and view all the answers

What is the primary goal of the introduction phase of the product life cycle?

Test the market Signup and view all the answers

How do companies push a product from decline phase back into growth phase?

By creating new generations Signup and view all the answers

Which type of product is characterized by frequent use and low effort spent on buying?

Convenience product Signup and view all the answers

What is the primary characteristic of an unsought product?

Low awareness Signup and view all the answers

What is the name of the phase in the product life cycle where sales slow down and profits decline?

Maturity phase Signup and view all the answers

Which of the following is NOT a characteristic of a service?

Inventory Signup and view all the answers

LV Pricing Strategy: Break-Even Points & Pricing Methods

Podcast Beta

Questions and Answers

What type of product requires special purchasing efforts by customers?

Which of the following is a characteristic of a service?

What is the name of the phase in the product life cycle where sales increase drastically?

What is the name of the strategy of setting a very high price for new technology products?

What is the primary goal of the introduction phase of the product life cycle?

How do companies push a product from decline phase back into growth phase?

Which type of product is characterized by frequent use and low effort spent on buying?

What is the primary characteristic of an unsought product?

What is the name of the phase in the product life cycle where sales slow down and profits decline?

Which of the following is NOT a characteristic of a service?

More Quizzes Like This

تسويقية خامس أ - تسعير المجموعة

Marketing Fundamentals: Product and Price

Mercadotecnia y Precios

Marketing Management Quiz

Upgrade to continue