Pricing Strategies Quiz

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Questions and Answers

Which approach to pricing focuses on setting prices based on the perceived value of the product or service?

  • The value-based approach (correct)
  • The demand-based approach
  • The competitor-based approach
  • The cost-based approach

Which approach to pricing considers the costs involved in producing and delivering the product or service?

  • The value-based approach
  • The competitor-based approach
  • The cost-based approach (correct)
  • The demand-based approach

Which approach to pricing takes into account the prices set by competitors in the market?

  • The demand-based approach
  • The cost-based approach
  • The value-based approach
  • The competitor-based approach (correct)

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Study Notes

Pricing Approaches

  • Value-Based Pricing: focuses on setting prices based on the perceived value of the product or service
  • Cost-Based Pricing: considers the costs involved in producing and delivering the product or service
  • Competitive Pricing: takes into account the prices set by competitors in the market

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