Pricing Strategies Quiz
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Questions and Answers

Which pricing strategy focuses on setting the price based on the cost of production plus a markup for profit?

  • Target costing
  • Penetration pricing
  • Value pricing
  • Cost plus pricing (correct)
  • Which pricing strategy involves setting the price based on the competition's pricing to maintain a competitive position in the market?

  • Trial pricing
  • Price leadership (correct)
  • Yield management
  • Skimming pricing
  • Which pricing strategy aims to attract customers by setting a relatively low initial price for a new product?

  • Value pricing
  • Penetration pricing (correct)
  • Trial pricing
  • New product pricing
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