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Questions and Answers
Quelle est l'une des étapes pour déterminer les objectifs de tarification?
Quelle est l'une des étapes pour déterminer les objectifs de tarification?
- Analyser la réaction du marché (correct)
- Estimer les coûts de production
- Maximiser les bénéfices
- Analyser la concurrence
Quels sont les objectifs de tarification possibles?
Quels sont les objectifs de tarification possibles?
- Augmenter la part de marché
- Défendre l'exclusivité (correct)
- Réduire les coûts de production
- Maximiser la production
Comment peut-on influencer la tarification?
Comment peut-on influencer la tarification?
- Par la demande du marché (correct)
- Par la qualité du produit
- Par la publicité
- Par la couleur de l'emballage
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Study Notes
- There are five steps to determine pricing objectives, analyze market reaction, estimate costs, analyze competition, and choose pricing method.
- Objectives include becoming a quality leader, defending exclusivity, maximizing profit, maximizing market share, and surviving.
- Methods of pricing include cost + margin, expected return on investment, and perceived value.
- Pricing can also be influenced by market demand, competition, and perceived value.
- Variations in pricing include discounts, rebates, functional discounts, and seasonal discounts.
- Pricing strategies can be based on the Gabor limit theory, which considers the buyer's perception of quality and willingness to pay.
- There are nine strategies for managing the quality-price relationship.
- Pricing can also involve promotions such as trial packs, rebates, and free credit.
- There are risks associated with certain pricing strategies, such as dumping and inflated prices.
- Pricing decisions should consider the value to the customer, costs, and competition.
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