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Questions and Answers
What is the primary factor influencing target pricing?
What is the primary factor influencing target pricing?
- Cost-plus pricing
- Market competition
- Customer willingness to pay (correct)
- Life-cycle costing
In cost-plus pricing, what is added to the cost of products to determine the price?
In cost-plus pricing, what is added to the cost of products to determine the price?
- Quality and functionality
- Competitor pricing
- Market demand
- A flat-rate percentage (correct)
What factor must prices cover in the long run according to the text?
What factor must prices cover in the long run according to the text?
- Short-term costs only
- Competitor pricing
- Demand and supply
- All costs (correct)
How can companies influence price in competitive markets?
How can companies influence price in competitive markets?
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What influences price through its effect on the demand for a product or service?
What influences price through its effect on the demand for a product or service?
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