Pricing and Targets Quiz
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Questions and Answers

What is the primary factor influencing target pricing?

  • Cost-plus pricing
  • Market competition
  • Customer willingness to pay (correct)
  • Life-cycle costing

    • In cost-plus pricing, what is added to the cost of products to determine the price?

  • Quality and functionality
  • Competitor pricing
  • Market demand
  • A flat-rate percentage (correct)

    • What factor must prices cover in the long run according to the text?

  • Short-term costs only
  • Competitor pricing
  • Demand and supply
  • All costs (correct)

    • How can companies influence price in competitive markets?

    <p>By differentiating products or producing more efficiently than competitors</p> Signup and view all the answers

    What influences price through its effect on the demand for a product or service?

    <p>Perception and value proposition</p> Signup and view all the answers

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