Price Discrimination and Risk Preferences

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Questions and Answers

What is first-degree price discrimination also known as?

  • Cost-based pricing
  • Perfect price discrimination (correct)
  • Value-based pricing
  • Dynamic pricing

It is feasible for a monopolist to achieve perfect price discrimination in practice.

False (B)

What is the main purpose of second-degree price discrimination?

To create a hurdle that consumers must overcome to receive lower pricing.

Consumers reveal their willingness to pay based on whether they choose to jump the ______.

<p>hurdle</p> Signup and view all the answers

Match the type of price discrimination with its example:

<p>First-degree = Charging each customer based on their maximum willingness to pay Second-degree = Coupons and rebates Third-degree = Different prices for students and faculty at a pizzeria None = Perfect price discrimination is achievable</p> Signup and view all the answers

What is a tactic used in second-degree price discrimination?

<p>Using coupons to lower prices (B)</p> Signup and view all the answers

In third-degree price discrimination, different groups are charged different prices based on their demand elasticity.

<p>True (A)</p> Signup and view all the answers

What does the pricing rule imply when calculating the price where MR = MC?

<p>The price can be adjusted based on elasticity. (C)</p> Signup and view all the answers

Risk-averse individuals prefer uncertainty.

<p>False (B)</p> Signup and view all the answers

What is one example of how risk preferences can be shifted?

<p>Changes in economic conditions or personal experiences.</p> Signup and view all the answers

According to Prospect Theory, people are generally risk _____ with gains and risk _____ with losses.

Signup and view all the answers

What does Expected Utility (EU) of A represent in the context of decision-making?

<p>The total monetary gain from uncertain outcomes. (D)</p> Signup and view all the answers

According to prospect theory, people are more likely to prefer risky options with higher potential gains.

<p>False (B)</p> Signup and view all the answers

What does the certainty effect imply in business decision making?

<p>People favor outcomes that are certain over those that are merely probable.</p> Signup and view all the answers

According to prospect theory, individuals exhibit a tendency called ___________, which leads them to prefer avoiding losses over acquiring gains.

<p>loss aversion</p> Signup and view all the answers

Match the business strategies with their potential outcomes:

<p>Option A = Guaranteed moderate increase in sales Option B = 50% chance of high discount Loss Aversion = Preference for avoiding losses Certainty Effect = Favoring certain outcomes over probable ones</p> Signup and view all the answers

In the context of ShopSmart's options, what is a key factor influencing the management's decision?

<p>The potential loss associated with each option. (D)</p> Signup and view all the answers

Full information means that one person has more knowledge than another in a business context.

<p>False (B)</p> Signup and view all the answers

What is the purpose of insurance in risk pooling?

<p>To allow individuals to incur small certain losses to avoid larger uncertain losses.</p> Signup and view all the answers

What is adverse selection in the context of transactions?

<p>It refers to buyers or sellers maximizing their outcomes at the expense of other parties. (B)</p> Signup and view all the answers

Moral hazard arises when one party bears the full consequences of risk.

<p>False (B)</p> Signup and view all the answers

What must a signal be in order for it to be credible?

<p>Costly to send</p> Signup and view all the answers

The borrower might take on riskier projects knowing that the lender bears some of the ________.

<p>risk</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Adverse Selection = Maximizing outcomes at others' expense Moral Hazard = Riskier behavior due to lack of information Signaling = Conveying information credibly Information Asymmetry = When one party has more information than the other</p> Signup and view all the answers

Which of the following is a key characteristic of signaling?

<p>It must be costly to send. (D)</p> Signup and view all the answers

What is the Nash Equilibrium in the context of the pricing war between Pepsi and Coca-Cola?

<p>$10 Million for both companies (D)</p> Signup and view all the answers

Publicly traded companies can operate effectively without financial statements.

<p>False (B)</p> Signup and view all the answers

What is a potential consequence of information asymmetry in the context of moral hazard?

<p>Riskier behavior by the uninformed party</p> Signup and view all the answers

Imposing regulation can help achieve coordination in the pricing war between Pepsi and Coca-Cola.

<p>True (A)</p> Signup and view all the answers

What is a possible approach to attain coordination in competitive pricing environments?

<p>Forming a cartel</p> Signup and view all the answers

Risk comes from not knowing what you're ______.

<p>doing</p> Signup and view all the answers

Match the following strategies with their descriptions:

<p>Impose Regulation = Legal framework to manage competition Commit to Retaliate = Ensuring future cooperation through fear of punishment Leverage Reputation = Using past performance to gain trust Establish Trust = Creating a reliable relationship among competitors</p> Signup and view all the answers

What pricing is used in third-degree price discrimination based on the elasticity of different consumer groups?

<p>$8 for students and $12 for faculty (B)</p> Signup and view all the answers

Prospect Theory suggests that individuals are more likely to take risks after experiencing gains.

<p>False (B)</p> Signup and view all the answers

What is an example of a situation that can shift a person's risk preferences?

<p>Experiencing significant financial loss or gain</p> Signup and view all the answers

Individuals who do not like uncertainty are classified as _____ risk preferences.

<p>risk averse</p> Signup and view all the answers

Match the following concepts with their definitions:

<p>Risk Averse = Prefers certainty over uncertain outcomes Risk Seeking = Welcomes uncertainty and potential higher gains Risk Neutral = Does not prefer either risk or certainty Prospect Theory = Explains behavior related to risk and loss</p> Signup and view all the answers

Which statement is true regarding the efficiency losses from monopoly pricing?

<p>Single-price monopoly has the highest efficiency loss. (A)</p> Signup and view all the answers

In Prospect Theory, it is suggested that people are more conservative with potential gains than with losses.

<p>True (A)</p> Signup and view all the answers

According to the pricing rule, at what point does the price equal marginal cost (MC)?

<p>When MR = MC</p> Signup and view all the answers

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Study Notes

Price Discrimination

  • First-degree price discrimination (also known as perfect price discrimination) occurs when the same goods are sold at different prices.
  • Second-degree price discrimination is when the seller charges different prices based on the quantity purchased.
  • Third-degree price discrimination is when the seller charges different prices in different markets.
  • The hurdle model is a type of second-degree price discrimination where the seller sets up an "obstacle" that consumers must overcome to pay a lower price.
  • Students have a higher elasticity of demand for pizza than faculty members since they are more price-sensitive
  • Monopolies with fewer prices typically experience lower efficiency losses due to a smaller reduction in consumer surplus.

Risk Preferences

  • People are risk averse when they do not like uncertainty.
  • People are risk seeking when they welcome uncertainty.
  • People are risk neutral when they don't consider uncertainty.
  • Prospect theory suggests that people become more risk averse after gains and more risk seeking after losses.

Information Asymmetry & Moral Hazard

  • Information asymmetry occurs when one party has more information than the other.
  • Adverse selection is when one party uses their private information to maximize their outcome at the expense of the other party.
  • Moral hazard is when one party takes more risk because they do not bear the full consequences of that risk.
  • Signaling occurs when one party credibly conveys information about itself to another party.
  • Education is an example of a signal because it is costly to acquire, making it less likely for individuals with lower ability or motivation to send this signal.
  • Businesses can address the moral hazard problem by developing monitoring systems, creating incentives, and implementing insurance.

Coordination Failure

  • Coordination failure occurs when individuals or firms fail to coordinate their actions effectively, resulting in suboptimal outcomes.
  • Possible solutions for coordination failure include establishing trust, leveraging reputation, and forming a cartel.

Risk & Warren Buffett

  • Risk comes from not knowing what you're doing.
  • Warren Buffett is a renowned investor and CEO of Berkshire Hathaway.
  • He believes that risk is primarily associated with a lack of knowledge and understanding.

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