Powerful Messages

• All messages have economic or political power.
• Economic power relates to money or resources.
• Political power relates to structures of dominance, subservience, and control.
• Advertising messages are primarily economic in nature.
• Radio programs in English target upscale audiences while Filipino programs target masa audiences.
• Cheaper or more mass-based essentials are advertised during Filipino shows.
• Political messages in film communicate that fairer skin leads to better station in life.
• Whitening products communicate the message that fairer skin is better.
• Politics can influence gender, race, nationality, and the definition of beauty.
• Messages can establish or take down ways in which society is structured or controlled.

"Uncovering the Power of Messages: Test Your Knowledge on the Economic and Political Influences in Advertising and Media". Take this quiz to discover how messages in advertising, radio, film, and media are influenced by economic and political power. Learn about the ways in which these messages can impact society's structures and values, including gender, race, nationality, and beauty standards. Sharpen your understanding of the hidden messages in media and advertising, and how they can shape our perceptions of the world around us.