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Questions and Answers
What is the primary nature of advertising messages?
What is the primary nature of advertising messages?
- Social
- Political
- Economic (correct)
- Cultural
What is the primary nature of advertising messages?
What is the primary nature of advertising messages?
- Social
- Economic (correct)
- Political
- Cultural
Which audience is targeted by radio programs in English?
Which audience is targeted by radio programs in English?
- Youth audiences
- Masa audiences
- Upscale audiences (correct)
- Elderly audiences
What is the target audience of radio programs in English?
What is the target audience of radio programs in English?
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What message do whitening products communicate?
What message do whitening products communicate?
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What message do whitening products communicate?
What message do whitening products communicate?
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Study Notes
- All messages have economic or political power.
- Economic power relates to money or resources.
- Political power relates to structures of dominance, subservience, and control.
- Advertising messages are primarily economic in nature.
- Radio programs in English target upscale audiences while Filipino programs target masa audiences.
- Cheaper or more mass-based essentials are advertised during Filipino shows.
- Political messages in film communicate that fairer skin leads to better station in life.
- Whitening products communicate the message that fairer skin is better.
- Politics can influence gender, race, nationality, and the definition of beauty.
- Messages can establish or take down ways in which society is structured or controlled.
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