Podcast
Questions and Answers
According to Jay Baer's quote, how does social media relate to content?
According to Jay Baer's quote, how does social media relate to content?
- Social media is the spark that ignites content.
- Social media is the fire, and content is the gasoline.
- Social media and content are independent of each other.
- Social media is the fuel that spreads content rapidly. (correct)
In the context of content and social media, what characterizes content that is likely to go viral?
In the context of content and social media, what characterizes content that is likely to go viral?
- Content that is lengthy and detailed.
- Content that is engaging and shareable. (correct)
- Content that is complex and requires deep analysis.
- Content that is controversial and divisive.
What distinguishes citizen journalism from traditional journalism?
What distinguishes citizen journalism from traditional journalism?
- Citizen journalism involves news gathering and reporting by untrained individuals. (correct)
- Citizen journalism adheres to strict journalistic ethics and standards.
- Citizen journalism is practiced by trained and professional journalists.
- Citizen journalism focuses solely on international news.
According to Bowman and Willis (2003), what is the intended outcome of citizen journalism concerning societal information?
According to Bowman and Willis (2003), what is the intended outcome of citizen journalism concerning societal information?
According to Lievrouw (2013), what is a defining feature of citizen journalism in relation to mainstream media?
According to Lievrouw (2013), what is a defining feature of citizen journalism in relation to mainstream media?
Based on Rosen's definition (2008), which capability characterizes citizen journalism?
Based on Rosen's definition (2008), which capability characterizes citizen journalism?
What key element does citizen journalism leverage to empower ordinary individuals?
What key element does citizen journalism leverage to empower ordinary individuals?
What trend has Mr. Carbonell observed regarding e-commerce platforms since the start of the quarantine?
What trend has Mr. Carbonell observed regarding e-commerce platforms since the start of the quarantine?
What adaptation has Mr. Maulanin noted regarding e-commerce platforms during the transition from traditional shopping?
What adaptation has Mr. Maulanin noted regarding e-commerce platforms during the transition from traditional shopping?
How does Ms. Mesina describe a critical factor for success in online selling?
How does Ms. Mesina describe a critical factor for success in online selling?
What factor significantly influences customers' buying decisions on e-commerce platforms, as noted by Mr. Gonzales?
What factor significantly influences customers' buying decisions on e-commerce platforms, as noted by Mr. Gonzales?
What refinement is Mr. Uy Chan urging online sellers and platforms to enact in the current environment?
What refinement is Mr. Uy Chan urging online sellers and platforms to enact in the current environment?
What potential does the text suggest for individuals starting businesses online?
What potential does the text suggest for individuals starting businesses online?
How did the pandemic influence many businesses, and what specific adjustment did restaurants make?
How did the pandemic influence many businesses, and what specific adjustment did restaurants make?
What is meant by the phrase 'Content is fire. Social media is gasoline'?
What is meant by the phrase 'Content is fire. Social media is gasoline'?
What is a key component of Media and Information Literacy?
What is a key component of Media and Information Literacy?
Why is citizen journalism considered an alternative and activist form of news?
Why is citizen journalism considered an alternative and activist form of news?
Online shopping through e-commerce platforms was greatly affected by the pandemic. Which of the following is evidence of that?
Online shopping through e-commerce platforms was greatly affected by the pandemic. Which of the following is evidence of that?
Why does the transition to online businesses pose several challenges?
Why does the transition to online businesses pose several challenges?
Which of the following is a significant factor that influences buying decisions?
Which of the following is a significant factor that influences buying decisions?
Flashcards
Content and Social Media?
Content and Social Media?
Content is like a spark, it refers to the initial source of energy. Social media is like gasoline that helps to amplify this content.
Citizen Journalism
Citizen Journalism
Citizen journalism empowers anybody through modern technology and connectivity to create, enhance or verify media on their own or with others.
E-commerce growth factors
E-commerce growth factors
Transitioning to online platforms due to the pandemic has pushed e-commerce platforms to sell more essential goods and cater to various customer needs.
Online Transition
Online Transition
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Online Market
Online Market
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reflect its services
reflect its services
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Collaboration of partner channels
Collaboration of partner channels
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Study Notes
The Power of Media and Information
- Content serves as an initial spark of energy, while social media acts as a tool that amplifies content
- Engaging and shareable content can go viral with the help of social media, just like gasoline helps a fire grow bigger
- Citizen journalism empowers anyone with modern technology and connectivity to create, enhance, or verify media independently or collaboratively
Citizen Journalism Defined
- Citizen journalism is the gathering and reporting of news by untrained individuals as professional journalists (Hermans, Vergeer, and D'Haenens, 2009)
- Citizen journalism is the act in which a citizen or a group of citizens plays an active role in the process of collecting, reporting, analyzing and disseminating news and information with the intention of providing independent, reliable, accurate, wide-ranging and relevant information that is required for democracy and development (Bowman and Willis, 2003)
- Citizen journalism is an alternative and activist form of news gathering and reporting that functions outside mainstream media institutions
- Citizen journalism often appears in response to shortcomings in the professional journalistic field and uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism (Lievrouw, 2013)
- Citizen journalism is the instance when the people, otherwise known as the audience, employ the press tools they have in their possession to inform one another (Rosen, 2008)
Growth of E-Commerce Platforms
- E-commerce platforms were strengthened since the start of quarantine
- Lazada witnessed significant growth during the pandemic, according to Mr. Carbonell
- There is a lot of demand and people who are more interested in starting their businesses online
- Popular products on Lazada's platform are groceries, medical items, and ready-to-eat products, according to Mr. Carbonell
- The transition from traditional shopping methods into online has pushed e-commerce platforms to sell more essential goods and daily needs, according to Mr. Maulanin
- Delivery personnel are also considered as frontliners due to their service during the quarantine
- The pandemic has caused many businesses to transition to online and many restaurants have also moved towards delivery services to serve their target market
- Quarantine is an opportunity for many businesses to understand how to navigate into e-commerce and to incorporate online payments, according to Ms. Mesina
- Quarantine has challenged e-commerce platforms, restaurants and other online sellers to develop its services since it will reflect on customers, according to Mr. Gonzales
- The new normal has also urged online sellers, e-commerce platforms and restaurants to refine collaboration methods with its partner channels to ensure quality service, according to Mr. Uy Chan
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