Power and Perception

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Questions and Answers

Which of the following correctly describes the relationship between economic power and political power?

  • Economic power is about money or resources while political power is about dominance, subservience, and control. (correct)
  • Economic power is about control while political power is about money.
  • Economic power is about money while political power is about dominance
  • Economic power is about subservience while political power is about resources.

Which type of products are typically advertised during Filipino radio shows?

  • Upscale products
  • Luxury products
  • Niche products
  • Mass-based essentials (correct)

What message do whitening products reinforce according to the text?

  • Whitening products have no impact on societal perceptions.
  • The whiter your skin, the better your station in life (correct)
  • Darker skin is better than lighter skin.
  • Fairer-skinned actors are better than darker-skinned actors.

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Study Notes

  • Economic power relates to money or resources, while political power relates to dominance, subservience, and control.
  • Advertising messages are primarily economic in nature.
  • Radio programs appeal to specific audiences and advertise products accordingly.
  • Cheaper or mass-based essentials are advertised during Filipino radio shows, while upscale products are advertised during English shows.
  • Film industry used to give leading roles to fairer-skinned actors and darker-skinned actors played poor roles.
  • This communicates that the whiter your skin, the better your station in life.
  • Whitening products reinforce this message.
  • Politics can influence outlook through gender, race, nationality, or the definition of beauty.
  • Political messages establish or take down ways in which society is structured or controlled.
  • Political power can be used to gain support or influence outlook.

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