Post Graduate and Diploma Programmes Overview
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Questions and Answers

Which aspect of marketing focuses on building long-term connections with customers?

  • Channel Design
  • Social Marketing
  • Relationship Marketing (correct)
  • Integrated Marketing Communications

    • What is the primary goal of integrated marketing communications?

  • To reduce marketing costs
  • To increase the number of marketing channels used
  • To target a wider audience
  • To create a consistent message across various marketing channels (correct)

    • Which of the following is NOT typically considered a function of marketing channels?

  • Promotion of products
  • Regulatory compliance (correct)
  • Information gathering
  • Transaction handling

    • What does the marketing communication budget primarily influence?

    <p>The types of promotional strategies used</p> Signup and view all the answers

    Which statement best describes the nature of marketing channels?

    <p>They facilitate the movement of products and information between parties.</p> Signup and view all the answers

    Which term refers to the combination of marketing channels and their management?

    <p>Channel Dynamics</p> Signup and view all the answers

    Which of the following best describes the origin of marketing concepts?

    <p>Ancient civilizations' use of symbols and trades</p> Signup and view all the answers

    What is the primary goal of market modification?

    <p>To increase the number of users and usage rate per user</p> Signup and view all the answers

    What does Philip Kotler's definition of marketing emphasize?

    <p>Exploration and creation rather than just selling</p> Signup and view all the answers

    Which strategy might a company employ to enhance its competitive position during the decline stage?

    <p>Carefully modify one or more elements of the marketing mix</p> Signup and view all the answers

    What is the potential consequence of a company choosing to do nothing during a decline in sales?

    <p>Sales are guaranteed to decline.</p> Signup and view all the answers

    What is a key function of the Product Evaluation Committee?

    <p>To analyze the performance and defects of goods.</p> Signup and view all the answers

    Why should modifications to the marketing mix be done carefully?

    <p>Competitors can easily imitate these changes.</p> Signup and view all the answers

    What should a company focus on when preparing for the introduction of new products during a decline stage?

    <p>Save capital for competitive investments later.</p> Signup and view all the answers

    What factors contribute to increased sales volume according to the text?

    <p>A rise in the number of users and usage rate per user.</p> Signup and view all the answers

    What typically prompts a company to withdraw defective products?

    <p>The recommendation of the Product Evaluation Committee.</p> Signup and view all the answers

    What has replaced the traditional marketing mix of Product, Price, Place, and Promotion in modern marketing strategies?

    <p>The 4Es model emphasizing engagement, experience, exclusivity, and emotion</p> Signup and view all the answers

    How has big data and social media influenced product design and marketing communication?

    <p>They have enabled the delivery of personalized products and designs</p> Signup and view all the answers

    What trend is observed regarding customer segments in the current market environment?

    <p>Distinct categories of consumers, like high and low-end, are becoming less relevant</p> Signup and view all the answers

    Why is it essential for businesses to adapt to the digital world?

    <p>To avoid losing competitive advantage in a rapidly changing market</p> Signup and view all the answers

    What is the primary consequence of consumers utilizing various types of media for purchasing decisions?

    <p>Increased difficulty in accurately targeting marketing strategies</p> Signup and view all the answers

    How has consumer behavior changed regarding purchasing high-end and low-end products?

    <p>It is common for consumers to buy across different price points simultaneously</p> Signup and view all the answers

    What significant change in product design is seen due to the influence of technology?

    <p>Customization and personalization of products have become prominent</p> Signup and view all the answers

    Which of the following does NOT constitute a component of the 4Es model in modern marketing?

    <p>Economy</p> Signup and view all the answers

    What is the primary goal of understanding buyer behavior in the digital age?

    <p>To develop strategies for interacting with customers online</p> Signup and view all the answers

    Which of the following best describes consumer behavior?

    <p>The process of deciding whether, what, when, where, how and from whom to purchase</p> Signup and view all the answers

    Which factor is typically considered uncontrollable in the marketing environment?

    <p>Consumer preferences</p> Signup and view all the answers

    What is a significant outcome of effective market segmentation?

    <p>Better targeting and positioning of products</p> Signup and view all the answers

    Which is NOT a focus area under the concept of the marketing process?

    <p>Regulatory compliance in advertising</p> Signup and view all the answers

    How can marketers influence the uncontrollable factors in the marketing environment?

    <p>By creating strong relationships within the community</p> Signup and view all the answers

    What is the significance of ethical considerations in marketing?

    <p>They guide the conduct of marketing professionals towards responsible practices</p> Signup and view all the answers

    What challenges do marketers face when analyzing the marketing environment?

    <p>The ability to predict consumer desires accurately</p> Signup and view all the answers

    What is one of the key characteristics of the 'Experiences' category of marketing, as described in the provided text?

    <p>It involves creating and delivering a cohesive blend of services and goods, rather than just one or the other.</p> Signup and view all the answers

    Which of these examples best illustrates the concept of 'Persons' as a category of marketing, as described in the text?

    <p>A musician releasing a new album and embarking on a world tour.</p> Signup and view all the answers

    Which of these groups is NOT typically involved in Place marketing efforts?

    <p>Advertising agencies specializing in promoting specific products or services.</p> Signup and view all the answers

    Which aspect of marketing is most closely associated with the promotion and sale of shares of companies?

    <p>Properties</p> Signup and view all the answers

    Which of the following is NOT mentioned in the text as a key example of an organization actively engaging in marketing efforts to promote itself?

    <p>A technology company developing a new product to disrupt the market.</p> Signup and view all the answers

    What is the main focus of the 'Information' category of marketing, as described in the text?

    <p>The production, packaging, and distribution of information itself, regardless of physical format.</p> Signup and view all the answers

    Which of these marketing categories emphasizes the time-bound nature of the product or service?

    <p>Events</p> Signup and view all the answers

    Which of these examples BEST represents a combination of 'Persons' and 'Events' marketing, as described in the text?

    <p>A celebrity chef holding a cooking demonstration at a food festival.</p> Signup and view all the answers

    Which strategy is typically employed when a company believes its rivals are exiting the market?

    <p>Continue with the Original Product</p> Signup and view all the answers

    What is the primary motivation behind continuing a product with improvements?

    <p>To capitalize on changing consumer preferences and enhance sales.</p> Signup and view all the answers

    When does a company typically opt for the 'Drop the Product' strategy?

    <p>When the product, in its original form or with improvements, fails to maintain profitability.</p> Signup and view all the answers

    What is the key aim of Porter's Generic Strategies Framework?

    <p>To achieve high customer loyalty by offering superior value propositions.</p> Signup and view all the answers

    What is the primary element of a company's value proposition?

    <p>The cluster of benefits promised to customers by the company.</p> Signup and view all the answers

    How is a company's ability to deliver on its value proposition measured?

    <p>By the company's ability to effectively manage its value-delivery system.</p> Signup and view all the answers

    What is the relationship between a company's value proposition and its brand?

    <p>A company's brand is a reflection of its value proposition and how it is delivered to customers.</p> Signup and view all the answers

    Which of the following is NOT a key element of a successful value proposition?

    <p>Comprehensive marketing and advertising campaigns to promote the value proposition.</p> Signup and view all the answers

    Study Notes

    Programs Offered

    • Post Graduate Programmes (PG)
      • Master of Business Administration
      • Master of Computer Applications
      • Master of Commerce (Financial Management/Financial Technology)
      • Master of Arts (Journalism and Mass Communication)
      • Master of Arts (Economics)
      • Master of Arts (Public Policy and Governance)
      • Master of Social Work
      • Master of Arts (English)
      • Master of Science (Information Technology) (ODL)
      • Master of Science (Environmental Science) (ODL)
    • Diploma Programmes
      • Post Graduate Diploma (Management)
      • Post Graduate Diploma (Logistics)
      • Post Graduate Diploma (Machine Learning and Artificial Intelligence)
      • Post Graduate Diploma (Data Science)
    • Undergraduate Programmes (UG)
      • Bachelor of Business Administration
      • Bachelor of Computer Applications
      • Bachelor of Commerce
      • Bachelor of Arts (Journalism and Mass Communication)
      • Bachelor of Arts (General/Political Science/Economics/English/Sociology)
      • Bachelor of Social Work
      • Bachelor of Science

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    Description

    Explore the various post graduate and diploma programmes offered, including fields such as Business Administration, Computer Applications, and Data Science. This quiz covers the essentials regarding each programme's focus and structure. Perfect for prospective students considering higher education options.

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