Porter's Generic Strategies Quiz
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Questions and Answers

In order to pursue cost leadership, companies have to produce the product or service at the ______ costs in the market

lowest

Cost leadership can be reached by achieving low purchasing costs which allow companies to exert ______ on suppliers

pressure

Economies of scale help in cost leadership as the more a product is produced, the more the product or service ______

improves

Experience plays a key role in cost leadership as organizations get better at anticipating market fluctuations and reacting to them through accumulated ______

<p>experience</p> Signup and view all the answers

By analyzing accumulated experience, companies can optimize internal processes and save ______

<p>costs</p> Signup and view all the answers

One successful implementation of the cost/price leadership strategy is seen in the case study of the retailer ______

<p>ALDI</p> Signup and view all the answers

ALDI focuses on cost/price leadership strategy by negotiating low ______ costs

<p>transportation</p> Signup and view all the answers

One advantage of a differentiation strategy is creating a unique market position with high ______ margins

<p>profit</p> Signup and view all the answers

ALDI optimizes internal processes by striving to simplify and ______ them

<p>optimize</p> Signup and view all the answers

Instead of forecasting, ALDI runs its business based on current ______

<p>data</p> Signup and view all the answers

A differentiation strategy requires offering something ______ to customers

<p>unique</p> Signup and view all the answers

Southwest Airlines excels due to its service attitude and ______

<p>punctuality</p> Signup and view all the answers

According to Michael Porter, strategy is the creation of a unique and valuable position, involving a different set of ______.

<p>activities</p> Signup and view all the answers

Michael Porter emphasizes developing a competitive advantage based on one clear, distinctive ______.

<p>feature</p> Signup and view all the answers

Henry Mintzberg defines strategy as 'a pattern in a stream of ______.'

<p>decisions</p> Signup and view all the answers

A competitive advantage provides the organization with a better position in the market compared to its ______.

<p>competitors</p> Signup and view all the answers

An explicit strategy that is too rigid ties organizations psychologically to their pre-defined ______.

<p>goals</p> Signup and view all the answers

It is necessary to keep a corporate strategy flexible and open to ______.

<p>changes</p> Signup and view all the answers

Study Notes

Cost Leadership Strategy

  • To pursue cost leadership, companies must produce products or services at the lowest costs in the market.
  • Low purchasing costs enable companies to exert pressure on suppliers.
  • Economies of scale help in cost leadership as the more a product is produced, the lower the cost per unit.
  • Experience plays a key role in cost leadership as organizations get better at anticipating market fluctuations and reacting to them through accumulated knowledge.
  • Analyzing accumulated experience helps companies optimize internal processes and save costs.

ALDI's Cost/Price Leadership Strategy

  • ALDI focuses on cost/price leadership strategy by negotiating low logistics costs.
  • ALDI optimizes internal processes by striving to simplify and standardize them.
  • Instead of forecasting, ALDI runs its business based on current sales data.

Differentiation Strategy

  • A differentiation strategy requires offering something unique to customers.
  • Southwest Airlines excels due to its service attitude and high employee morale.

Strategy Definitions

  • According to Michael Porter, strategy is the creation of a unique and valuable position, involving a different set of activities.
  • Michael Porter emphasizes developing a competitive advantage based on one clear, distinctive strategy.
  • Henry Mintzberg defines strategy as 'a pattern in a stream of actions.'
  • A competitive advantage provides the organization with a better position in the market compared to its competitors.
  • An explicit strategy that is too rigid ties organizations psychologically to their pre-defined plans.
  • It is necessary to keep a corporate strategy flexible and open to adjustments.

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Description

Test your knowledge on Porter's generic strategies such as cost leadership, differentiation, and focus. Learn about how organizations set strategic goals and pursue strategic advantages according to Porter's classification.

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