Policies in Government Purchasing and Customer Types
8 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following statements about buyer-seller relationships in business marketing is TRUE?

  • Companies rarely enter into long-term contracts as the opportunity cost of mistakes is high
  • Personal selling is never an important element of the marketing mix
  • Strong personal and business relationships between buyer and seller are extremely rare
  • Close personal relationships exist between buyer and seller in all industries (correct)

In business marketing, large customer size and use of direct channels increase the importance of:

  • Negotiation (correct)
  • Advertising
  • Distribution
  • Packaging

These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.

  • Salespeople (correct)
  • Middle managers
  • Supervisors
  • Human resource personnel

Why is the demand for business products dependent ultimately on individual consumers?

<p>Because business markets consume products in the process of making other products (A)</p> Signup and view all the answers

Which of the following is NOT a type of facilitating supplies?

<p>Materials processed only to the point required for economic handling and distribution (D)</p> Signup and view all the answers

Which category do janitorial products, painting contractors, plumbing services, and heating and air conditioning services fall under?

<p>MRO items (B)</p> Signup and view all the answers

What is a key raw material for technology-driven companies?

<p>Steel (A)</p> Signup and view all the answers

Compared to individual consumers, business customers are:

<p>More likely to be geographically concentrated (D)</p> Signup and view all the answers

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser