Pocket Coffee Marketing Mastery
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Questions and Answers

Which product is Pocket Coffee being placed next to in order to increase brand perception?

  • Other Ferrero products (correct)
  • Other chocolate brands
  • Other coffee brands
  • Other caffeinated beverages

    • What is the picture on the current packaging of Pocket Coffee?

  • A cup of hot chocolate
  • A cup of coffee
  • A cup of coffee being poured from a chocolate (correct)
  • A cup of chocolate being poured into a coffee

    • How can the usage of Pocket Coffee be determined?

  • By placing the product next to other chocolates
  • By analyzing the market
  • By targeting specific segments
  • By asking people their opinion (correct)

    • What is the first step in the marketing strategy for Pocket Coffee?

    <p>Analyzing the market</p> Signup and view all the answers

    Who are the targeted segments for Pocket Coffee?

    <p>Busy young adults</p> Signup and view all the answers

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