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Questions and Answers
Which product is Pocket Coffee being placed next to in order to increase brand perception?
Which product is Pocket Coffee being placed next to in order to increase brand perception?
- Other Ferrero products (correct)
- Other chocolate brands
- Other coffee brands
- Other caffeinated beverages
What is the picture on the current packaging of Pocket Coffee?
What is the picture on the current packaging of Pocket Coffee?
- A cup of hot chocolate
- A cup of coffee
- A cup of coffee being poured from a chocolate (correct)
- A cup of chocolate being poured into a coffee
How can the usage of Pocket Coffee be determined?
How can the usage of Pocket Coffee be determined?
- By placing the product next to other chocolates
- By analyzing the market
- By targeting specific segments
- By asking people their opinion (correct)
What is the first step in the marketing strategy for Pocket Coffee?
What is the first step in the marketing strategy for Pocket Coffee?
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Who are the targeted segments for Pocket Coffee?
Who are the targeted segments for Pocket Coffee?
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