Pocket Coffee Marketing Mastery
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Questions and Answers

Which factor will determine where the Pocket Coffee product will be placed?

  • The geographic location of the market
  • The profitability of the product
  • The type of market it is (correct)
  • The target audience

    • What is the miscommunication on the current packaging of Pocket Coffee?

  • The packaging does not clearly indicate whether it is a coffee or a chocolate replacement
  • The picture shows chocolate being poured into a cup, but the product is actually coffee
  • The picture shows coffee being poured into a cup, but the product is not used that way (correct)
  • The packaging does not have any relevant pictures or information

    • What is the first step in the marketing strategy for Pocket Coffee?

  • Identifying the target audience
  • Analyzing the market (correct)
  • Placing the product next to other Ferrero products
  • Determining the product's usage

    • What information should be gathered about the customers of Pocket Coffee?

    <p>How they make their decisions</p> Signup and view all the answers

    What is the main purpose of asking people if they would try Pocket Coffee and what they think it is?

    <p>To gauge interest and perception of the product</p> Signup and view all the answers

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