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Questions and Answers
Which factor will determine where the Pocket Coffee product will be placed?
Which factor will determine where the Pocket Coffee product will be placed?
- The geographic location of the market
- The profitability of the product
- The type of market it is (correct)
- The target audience
What is the miscommunication on the current packaging of Pocket Coffee?
What is the miscommunication on the current packaging of Pocket Coffee?
- The packaging does not clearly indicate whether it is a coffee or a chocolate replacement
- The picture shows chocolate being poured into a cup, but the product is actually coffee
- The picture shows coffee being poured into a cup, but the product is not used that way (correct)
- The packaging does not have any relevant pictures or information
What is the first step in the marketing strategy for Pocket Coffee?
What is the first step in the marketing strategy for Pocket Coffee?
- Identifying the target audience
- Analyzing the market (correct)
- Placing the product next to other Ferrero products
- Determining the product's usage
What information should be gathered about the customers of Pocket Coffee?
What information should be gathered about the customers of Pocket Coffee?
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What is the main purpose of asking people if they would try Pocket Coffee and what they think it is?
What is the main purpose of asking people if they would try Pocket Coffee and what they think it is?
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