Planning and External Environment

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Questions and Answers

What is the primary focus of planning in an organization?

  • Defining goals and establishing strategies (correct)
  • Hiring new employees
  • Setting a budget
  • Increasing sales

Which of the following is not an advantage of planning?

  • Provides direction
  • Establishes standards for monitoring progress
  • Eliminates all risks (correct)
  • Reduces wasteful activities

What analysis can be used to identify opportunities and threats in the external environment?

  • GERM analysis
  • Cost-Benefit analysis
  • Stakeholder analysis
  • PESTEL analysis (correct)

Which type of plan focuses on the entire organization and sets long-term objectives?

<p>Strategic plans (C)</p> Signup and view all the answers

The process of merging external opportunities and threats with internal strengths and weaknesses is called what?

<p>SWOT analysis (C)</p> Signup and view all the answers

What is the primary role of operational plans in an organization?

<p>Specify how to achieve overall objectives (B)</p> Signup and view all the answers

Which of the following represents the external environment influencing an organization?

<p>Market trends (C)</p> Signup and view all the answers

What do the letters in SWOT stand for?

<p>Strengths, Weaknesses, Opportunities, Threats (C)</p> Signup and view all the answers

Flashcards

What is planning?

Planning involves setting goals and developing strategies to achieve them. It focuses on both the desired outcome and the methods to get there.

Why is it essential to analyze the external environment?

The external environment can significantly impact an organization's success. By understanding these factors, companies can capitalize on opportunities and mitigate risks.

What is Porter's Five Forces Model?

Porter's Five Forces Model analyzes the competitive landscape by examining the power of buyers, suppliers, threats of new entrants and substitutes, and competitive rivalry.

What is PESTEL analysis?

PESTEL analysis examines the macro-environmental factors that affect businesses. These factors include political, economic, social, technological, environmental, and legal aspects.

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What are strategic and operational plans?

Strategic plans are long-term, overarching goals that guide the whole organization. Operational plans are short-term, specific plans to achieve tactical objectives.

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What is the strategic management process?

The strategic management process involves a five-step framework for developing, implementing, and evaluating an organization's strategy.

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What is Step 1 of the strategic management process?

This step identifies the organization's current mission, goals, and strategies. It's the starting point for strategic planning.

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What is Step 2a of the strategic management process?

This step involves analyzing the external environment to identify opportunities and threats. Porter's Five Forces Model and PESTEL analysis are valuable tools for this step.

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Study Notes

Planning Lecture Topics

  • Planning involves defining goals and establishing strategies.
  • Planning considers both ends (objectives) and means (strategies).
  • Planning is crucial due to the ever-changing external environment of organizations.

Advantages of Planning

  • Provides direction for the organization.
  • Reduces uncertainty and overlapping activities.
  • Facilitates efficient resource utilization.
  • Sets standards for assessing progress.

The External Environment

  • The external environment of an organization is constantly evolving.
  • Key factors include market trends, technological advancements, new competitors, government policies, weather conditions, and financial crises.

The Organization's External Environment

  • The organization's external environment is composed of a general (macro) environment and a competitive (micro) environment.
  • General/macro environment factors include political, economic, socio-cultural, technological, environmental, and legal (PESTEL) factors.
  • Competitive/micro environment factors include suppliers, buyers/customers, competitors, and potential entrants.

Porter's Five Forces Model

  • Porter's Five Forces Model analyzes the competitive intensity and attractiveness of an industry.
  • The forces are: threat of new entrants, bargaining power of suppliers, rivalry among existing firms, bargaining power of buyers, and threat of substitutes.

PESTEL Analysis

  • PESTEL analysis is a framework for evaluating the macroenvironment's political, economic, socio-cultural, technological, environmental, and legal factors.

Types of Plans

  • Strategic plans apply to the entire organization and establish long-term objectives.
  • Operational plans specify how overall objectives will be achieved, focusing on short-term actions.

The Strategic Management Process

  • A five-step process used by senior management to develop an organization's strategy.
  • Steps involve planning, implementation, and evaluation.

The Strategic Management Process - Steps

  • Step 1: Identify the organization's current mission, goals, and strategies.
  • Step 2a: Conduct external analysis, identifying opportunities (positive external factors) and threats (negative external factors).
  • Step 2b: Conduct internal analysis, identifying strengths and weaknesses within the organization.
  • Step 3: Formulate strategies based on the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
  • Step 4: Implement the chosen strategies.
  • Step 5: Evaluate the results of the implemented strategies.

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