Pinterest Marketing Insights

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Questions and Answers

What percentage of Pinterest users are female?

50%
85%
71% (correct)
60%

Which demographic has shown growth among new Pinterest signups?

Non-binary individuals
Teenagers
Men (correct)
Seniors

On average, how long do users spend per session on Pinterest?

14.2 minutes (correct)
20 minutes
10.5 minutes
25 minutes

Which of the following niches is NOT commonly associated with Pinterest usage?

<p>Technology (C)</p> Signup and view all the answers

What is an example of a brand effectively using Pinterest?

<p>IKEA's Pinterest Catalog (D)</p> Signup and view all the answers

Flashcards

Pinterest demographics

71% of Pinterest users are female, however 50% of new signups are male.

Pinterest session length

Pinterest users spend an average of 14.2 minutes per session.

Popular Pinterest niches

Pinterest is popular in fashion, home decor, DIY, and lifestyle areas.

IKEA's Pinterest approach

IKEAs' Pinterest catalog demonstrates the integration of digital and physical catalogs.

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Pinterest user growth

Pinterest has a growing male user base.

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Study Notes

Pinterest Content Study Notes

Audience Demographics:
- 71% of Pinterest users are female.
- 50% of new users are male (a growing demographic).
- Data source: Omnicore, January 2021.
Usage Patterns:
- Average session length: 14.2 minutes.
- Popular niches: fashion, home decor, DIY, and lifestyle.
Example:
- IKEA's "Pinterest Catalog": combines digital and physical catalogs, appealing to the Pinterest community.

Saving Issues

Error Messages:
- "Can't save - Please close and reopen the file to avoid losing any more changes."
- "Can't save - Something's wrong and your changes can't be saved."

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Description

Explore the key demographics and usage patterns of Pinterest users. This quiz covers valuable insights for marketers and businesses looking to optimize their Pinterest strategies, including trends and error handling related to saving content.