29 Questions
What is the main reason Pinterest was founded?
To create a social networking site for sharing interests
How many monthly users does Pinterest currently have?
Over 445 million
Which component of Pinterest focuses on the quality of the images shared?
Pin quality
What is one way for brands to improve visibility on Pinterest?
Engage with other users regularly
In what way do Pinterest trends differ from trends on other platforms?
They last longer and inspire more across audiences
What is the main purpose of Pinterest advertising according to the text?
To help people find new ideas and products
Which component of Pinterest's algorithm emphasizes the quality of the content shared by users?
Pin quality
What distinguishes Pinterest trends from trends on other platforms regarding their duration?
They last longer than trends on other platforms
How can brands capitalize on Pinterest trends effectively?
By leveraging the trends to promote their products or ideas
What makes Pinterest a great platform for B2C brands in terms of advertising?
Opportunity for people to find new ideas and products
What is the primary function of Pinterest Ad Objectives?
Enhance brand awareness
Which feature allows LinkedIn users to engage in a camera-free conversation during live events?
LinkedIn Audio Events
What is the main goal of LinkedIn Career Pages?
Highlight job opportunities
Which type of content on LinkedIn results in a 98% higher comment rate?
Videos
What is a key focus for the future of Pinterest?
Owning visual search
What is the purpose of the 'My Company Tab' on LinkedIn?
Provide a space for employee interaction
'Things you are interested in' is a key factor in determining the ranking of posts on LinkedIn due to:
Members' interests tracking
'Standard', 'Video', 'Shopping', and 'Carousel' are examples of:
Pinterest Ad Formats
'Offline sales' is an objective primarily focused on:
'Conversions'
What does dwell time refer to in the context of the text?
The time users spend on each LinkedIn post
How can mobilizing employees on LinkedIn benefit a company's visibility?
By having at least 60% of employees like, comment, and share company-related content
What is a key feature of Carousel Posts on LinkedIn?
They are interactive and can showcase various types of content like blog posts and videos
How can LinkedIn Ads help B2B companies?
By allowing customized targeting based on job title, function, industry, etc.
Which feature makes LinkedIn a popular platform for business influencers?
The growth of long-form written content and an active influencer community
What is a primary goal of Sponsored Content on LinkedIn?
To target specific professional audiences with paid content
Why are Newsletters mentioned in the text as a tool for brands?
To build communities around topics relevant to a brand's customers
What does LinkedIn's Customized Targeting with Matched Audiences feature allow advertisers to do?
Target specific audiences based on job title, function, industry, etc.
'LinkedIn Articles for Pages' allows businesses to publish what type of content?
Longform professional content to spark conversations
What is a key feature of LinkedIn Advertising for B2B companies?
Customized targeting by job title, function, industry, etc.
Study Notes
Pinterest Founding & Growth
- Founded in 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp
- Boasts over 445 million monthly users with over 240 billion Pins
- Components of Pinterest:
- Home feed
- Pin Board
- Watch tab
- Browse tab
Pinterest Algorithm
- Factors affecting Pinterest algorithm:
- Domain quality
- Pin quality
- Pinner quality
- Relevance
Tips for Brands on Pinterest
- Use high-quality, visually appealing images and videos
- Add keywords in pin descriptions to appear in search results
- Be active on Pinterest, pinning regularly and engaging with other users
- Capitalize on trends, as Pinterest trends take off 20% faster and last 20% longer than other platforms
Pinterest Advertising
- Helps people decide what to do or buy next
- With Pinterest Ads Manager, brands can create, edit, and manage Promoted Pins
- Targeting options:
- Automated Targeting
- Demographics
- Interests
- Keyword
- Customer Lists
- Actalikes
- Ad objectives:
- Awareness
- Consideration
- Conversions
- Offline sales
- Ad formats:
- Standard
- Video
- Shopping
- Carousel
- Collections
- Ideas
- Bidding and budgets:
- Custom Bids
- Automatic Bids
The Future of Pinterest
- Aspires to own visual search and help move consumers from inspiration to action
- Video will continue to be a key focus
- Investing in creators and monetization
LinkedIn Introduction
- World's largest professional network with over 828 million users in 200 countries
- Founded in 2002 by Reid Hoffman
- Acquired by Microsoft in 2016 for $26.2 billion
LinkedIn Company Pages
- Build brand awareness
- Engage with employees and customers
- Foster engagement
- Attract and interact with a target audience
LinkedIn Career Pages
- Highlight job opportunities
- Intelligent targeting to attract top talent
- Show users personalized job recommendations based on interests, location, and current job titles
- Provide candidates with authentic views into the culture of a company
LinkedIn Post Anatomy
- Post text should be 150 characters or fewer
- Call-to-action links can include a link to an eBook, blog post, case study, company webpage, third-party article, video, and more
- Images result in a 98% higher comment rate
- Use company branding themes and colors for brand recognition and consistency
- Use visual appeal and real people or unexpected images
- Native video function allows auto-play within the newsfeed
- Can use a YouTube or Vimeo link
LinkedIn Polls
- Engage with followers
- Gain insights
- Create community
LinkedIn Audio Events
- Create events ahead of time for members to RSVP to
- Participants can join the camera-free conversation from anywhere
- Attendees can raise their hand to speak, or react to the content they are listening to using emojis
LinkedIn Algorithm
- Factors affecting LinkedIn algorithm:
- People you know
- Things you are interested in
- Things you engage with
- Dwell time
LinkedIn Content Strategy
- Variety of content types, including:
- eBooks
- Slideshare presentations
- Infographics
- Blog posts
- Case studies
- Third-party industry articles or reports
- Podcasts
- Videos
- Whitepapers
- Tip sheets
- Customer success stories
- Product how-tos
- Webinars
- Events/Guides
LinkedIn Features
- LinkedIn Articles for Pages
- Newsletters
- Carousel Posts
- Mobilize Employees
- LinkedIn Advertising for B2B companies
Explore the founding and growth of Pinterest, along with insights into the components of the Pinterest algorithm like Domain quality, Pin quality, and Pinner quality. Learn about three tips for brands to enhance visibility on Pinterest.
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