Podcast
Questions and Answers
What is the main reason Pinterest was founded?
What is the main reason Pinterest was founded?
- To offer a platform for advertising products
- To provide a search engine for images
- To compete with other social media platforms
- To create a social networking site for sharing interests (correct)
How many monthly users does Pinterest currently have?
How many monthly users does Pinterest currently have?
- Exactly 240 billion
- Over 445 million (correct)
- Around 500 million
- Less than 100 million
Which component of Pinterest focuses on the quality of the images shared?
Which component of Pinterest focuses on the quality of the images shared?
- Domain quality
- Pinner quality
- Relevance
- Pin quality (correct)
What is one way for brands to improve visibility on Pinterest?
What is one way for brands to improve visibility on Pinterest?
In what way do Pinterest trends differ from trends on other platforms?
In what way do Pinterest trends differ from trends on other platforms?
What is the main purpose of Pinterest advertising according to the text?
What is the main purpose of Pinterest advertising according to the text?
Which component of Pinterest's algorithm emphasizes the quality of the content shared by users?
Which component of Pinterest's algorithm emphasizes the quality of the content shared by users?
What distinguishes Pinterest trends from trends on other platforms regarding their duration?
What distinguishes Pinterest trends from trends on other platforms regarding their duration?
How can brands capitalize on Pinterest trends effectively?
How can brands capitalize on Pinterest trends effectively?
What makes Pinterest a great platform for B2C brands in terms of advertising?
What makes Pinterest a great platform for B2C brands in terms of advertising?
What is the primary function of Pinterest Ad Objectives?
What is the primary function of Pinterest Ad Objectives?
Which feature allows LinkedIn users to engage in a camera-free conversation during live events?
Which feature allows LinkedIn users to engage in a camera-free conversation during live events?
What is the main goal of LinkedIn Career Pages?
What is the main goal of LinkedIn Career Pages?
Which type of content on LinkedIn results in a 98% higher comment rate?
Which type of content on LinkedIn results in a 98% higher comment rate?
What is a key focus for the future of Pinterest?
What is a key focus for the future of Pinterest?
What is the purpose of the 'My Company Tab' on LinkedIn?
What is the purpose of the 'My Company Tab' on LinkedIn?
'Things you are interested in' is a key factor in determining the ranking of posts on LinkedIn due to:
'Things you are interested in' is a key factor in determining the ranking of posts on LinkedIn due to:
'Standard', 'Video', 'Shopping', and 'Carousel' are examples of:
'Standard', 'Video', 'Shopping', and 'Carousel' are examples of:
'Offline sales' is an objective primarily focused on:
'Offline sales' is an objective primarily focused on:
What does dwell time refer to in the context of the text?
What does dwell time refer to in the context of the text?
How can mobilizing employees on LinkedIn benefit a company's visibility?
How can mobilizing employees on LinkedIn benefit a company's visibility?
What is a key feature of Carousel Posts on LinkedIn?
What is a key feature of Carousel Posts on LinkedIn?
How can LinkedIn Ads help B2B companies?
How can LinkedIn Ads help B2B companies?
Which feature makes LinkedIn a popular platform for business influencers?
Which feature makes LinkedIn a popular platform for business influencers?
What is a primary goal of Sponsored Content on LinkedIn?
What is a primary goal of Sponsored Content on LinkedIn?
Why are Newsletters mentioned in the text as a tool for brands?
Why are Newsletters mentioned in the text as a tool for brands?
What does LinkedIn's Customized Targeting with Matched Audiences feature allow advertisers to do?
What does LinkedIn's Customized Targeting with Matched Audiences feature allow advertisers to do?
'LinkedIn Articles for Pages' allows businesses to publish what type of content?
'LinkedIn Articles for Pages' allows businesses to publish what type of content?
What is a key feature of LinkedIn Advertising for B2B companies?
What is a key feature of LinkedIn Advertising for B2B companies?
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Study Notes
Pinterest Founding & Growth
- Founded in 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp
- Boasts over 445 million monthly users with over 240 billion Pins
- Components of Pinterest:
- Home feed
- Pin Board
- Watch tab
- Browse tab
Pinterest Algorithm
- Factors affecting Pinterest algorithm:
- Domain quality
- Pin quality
- Pinner quality
- Relevance
Tips for Brands on Pinterest
- Use high-quality, visually appealing images and videos
- Add keywords in pin descriptions to appear in search results
- Be active on Pinterest, pinning regularly and engaging with other users
- Capitalize on trends, as Pinterest trends take off 20% faster and last 20% longer than other platforms
Pinterest Advertising
- Helps people decide what to do or buy next
- With Pinterest Ads Manager, brands can create, edit, and manage Promoted Pins
- Targeting options:
- Automated Targeting
- Demographics
- Interests
- Keyword
- Customer Lists
- Actalikes
- Ad objectives:
- Awareness
- Consideration
- Conversions
- Offline sales
- Ad formats:
- Standard
- Video
- Shopping
- Carousel
- Collections
- Ideas
- Bidding and budgets:
- Custom Bids
- Automatic Bids
The Future of Pinterest
- Aspires to own visual search and help move consumers from inspiration to action
- Video will continue to be a key focus
- Investing in creators and monetization
LinkedIn Introduction
- World's largest professional network with over 828 million users in 200 countries
- Founded in 2002 by Reid Hoffman
- Acquired by Microsoft in 2016 for $26.2 billion
LinkedIn Company Pages
- Build brand awareness
- Engage with employees and customers
- Foster engagement
- Attract and interact with a target audience
LinkedIn Career Pages
- Highlight job opportunities
- Intelligent targeting to attract top talent
- Show users personalized job recommendations based on interests, location, and current job titles
- Provide candidates with authentic views into the culture of a company
LinkedIn Post Anatomy
- Post text should be 150 characters or fewer
- Call-to-action links can include a link to an eBook, blog post, case study, company webpage, third-party article, video, and more
- Images result in a 98% higher comment rate
- Use company branding themes and colors for brand recognition and consistency
- Use visual appeal and real people or unexpected images
- Native video function allows auto-play within the newsfeed
- Can use a YouTube or Vimeo link
LinkedIn Polls
- Engage with followers
- Gain insights
- Create community
LinkedIn Audio Events
- Create events ahead of time for members to RSVP to
- Participants can join the camera-free conversation from anywhere
- Attendees can raise their hand to speak, or react to the content they are listening to using emojis
LinkedIn Algorithm
- Factors affecting LinkedIn algorithm:
- People you know
- Things you are interested in
- Things you engage with
- Dwell time
LinkedIn Content Strategy
- Variety of content types, including:
- eBooks
- Slideshare presentations
- Infographics
- Blog posts
- Case studies
- Third-party industry articles or reports
- Podcasts
- Videos
- Whitepapers
- Tip sheets
- Customer success stories
- Product how-tos
- Webinars
- Events/Guides
LinkedIn Features
- LinkedIn Articles for Pages
- Newsletters
- Carousel Posts
- Mobilize Employees
- LinkedIn Advertising for B2B companies
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