10 Questions
True or false:Alex F. Osborn coined the term "brainstorming" in 1949.
False
True or false: The two crucial principles of brainstorming according to Osborn are criticizing and minimizing ideas.
False
True or false: The four general rules of brainstorming include withholding criticism and avoiding wild ideas.
False
True or false: The quantity of ideas is more important than the quality in brainstorming.
True
True or false: Brainstorming should address multiple questions at once to be effective.
False
True or false: Criticism of ideas should be encouraged during brainstorming to improve the quality of ideas.
False
True or false: Group brainstorming is not effective when solving problems.
False
True or false: Combining and improving ideas is not one of the four general rules of brainstorming.
False
True or false: A proper group brainstorming session will always lead to a creative solution.
False
True or false: Brainstorming is not a popular business term.
False
Study Notes
- Brainstorming is a popular business term for generating ideas.
- It was coined by ad exec Alex F. Osborn in 1939.
- Osborn's two crucial principles for brainstorming are deferring judgment and striving for quantity.
- The four general rules of brainstorming are going for quantity, withholding criticism, welcoming wild ideas, and combining and improving ideas.
- Quantity breeds quality in brainstorming.
- Criticism of ideas should be put on hold in brainstorming.
- Wild ideas should be welcomed in brainstorming.
- Brainstorming should address one specific question.
- Group brainstorming can be a huge asset to any team when solving problems.
- A proper group brainstorming session will lead to a creative solution.
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