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Questions and Answers
When was the Avent brand created?
When was the Avent brand created?
- In 2005
- In 1984 (correct)
- In 1982
- In 2006
Which company acquired Cannon Avent in 2005?
Which company acquired Cannon Avent in 2005?
- Edward Atkin
- Charterhouse Venture Capital (correct)
- Philips
- Cannon Rubber
What was the main innovation introduced by Avent in baby feeding?
What was the main innovation introduced by Avent in baby feeding?
- Introduction of glass baby bottles
- Introduction of metal baby bottles
- Use of traditional rubber for teats
- Teats made from odourless and tasteless silicone (correct)
Where is Philips Avent based?
Where is Philips Avent based?
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Who wanted to improve the traditional baby bottles and created the wide-neck bottle with a soft, flared silicone teat?
Who wanted to improve the traditional baby bottles and created the wide-neck bottle with a soft, flared silicone teat?
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Study Notes
Avent Brand Creation
- Avent brand was established in 1984, focusing on baby feeding products.
Company Acquisition
- Cannon Avent was acquired by Philips in 2005, enhancing Philips’ portfolio in the baby care market.
Main Innovation in Baby Feeding
- Avent introduced the first baby bottle with a clinically proven anti-colic system, revolutionizing baby feeding and reducing discomfort for infants.
Location of Philips Avent
- Philips Avent operates out of the United Kingdom, where it develops and markets products for parents and babies.
Innovations in Bottle Design
- The wide-neck bottle with a soft, flared silicone teat was developed by a team aiming to enhance traditional baby bottles, promoting a more natural feeding experience.
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